Happy Pride! Brands have not always done the best job talking about Pride in their marketing campaigns. Let’s talk about how we can change that.
Research and insights
Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.
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Trends, tips, and best practices
Gen Z’s characteristics and values reflect the shifts we’re seeing in customers and society as a whole. Here’s what marketers need to know about Gen Z.
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The impact of changing attitudes to work can be seen in the most shared content across Europe, The Middle East, Africa and Latin America. Professional audiences are watching car...
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A new survey of more than 1,000 bloggers reveals the most popular and successful tactics and techniques. Spoiler: they’re often not the same.
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In the latest edition of the “Taking the Long View – Conversations With The B2B Institute at LinkedIn” series, B2B Institute’s Head of Development Peter Weinberg speaks with Bre...
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Trends, tips, and best practices
The B2B Institute at LinkedIn has partnered with WARC and Cannes Lions to produce one of the most comprehensive studies ever on B2B marketing effectiveness.
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Trends, tips, and best practices
Comparing year-over-year survey results surfaces a few noteworthy B2B thought leadership trends that marketers ought to know.
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We break down key insights from the new B2B content marketing budgets and benchmarks report, which paints an encouraging future for the profession.
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Trends, tips, and best practices
We run through eye-opening research from eMarketer to provide a clear picture of where B2B advertising stands in 2021, and where it’s headed.
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B2B buyers say that reviews are essential to making a purchase decision. Here’s how to cultivate a community of positive reviewers.
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The new B2B Thought Leadership Impact Study from Edelman and LinkedIn is here. Find a link to the report, plus key takeaways, within.
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Trends, tips, and best practices
Content sharing on LinkedIn shows professionals embracing the challenges of building back better
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Trends, tips, and best practices
Content sharing on LinkedIn shows professionals embracing the challenges of building back better