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Research and insights
Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.
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LinkedIn’s new research surfaced four key timely opportunities for B2B marketers who want to take charge in an evolving landscape.
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In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
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As technologies like AI disrupt the profession in various ways, marketing pros are staying agile and evolving their skill sets.
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Major luxury brands and thought leaders are experiencing a paradigm shift in the way they leverage LinkedIn to build their personal and corporate brands.
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Our latest research, in partnership with Interpret, found that the content that members consume on LinkedIn puts them in an aspirational mindset and increases their propensity t...
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The latest thought leadership research from LinkedIn and Edelman pinpoints three key qualities that decision-makers want to see in the content.
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Explore the must-have B2B products for content managers in 2024, as highlighted by LinkedIn's unique data insights.
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Explore our new roundup of trending B2B products for sales managers, as informed by unique LinkedIn data.
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The most popular products for today’s designers include team collaboration platforms and specialized software suited to the role.
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Check out our new infographic that digs deep into our B2B Marketing Benchmark for insights into agencies across the globe.
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Explore our new roundup of trending B2B products for marketing managers, as informed by unique LinkedIn data.
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Check out our new infographic that digs deep into our B2B Marketing Benchmark for insights into the Tech industry.