Happy Pride! Brands have not always done the best job talking about Pride in their marketing campaigns. Let’s talk about how we can change that.
Research and insights
Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.
-
Check out our new infographic that digs deep into our B2B Marketing Benchmark for insights into the Financial Services industry.
-
We took another look at our B2B Marketing Benchmark with regional marketers in mind: What are the biggest trends in APAC, EMEA, LATAM-Brazil, and NAMER? Though most regions were...
-
Introducing LinkedIn's B2B Leaderboard, which recognizes top global brands for their excellence in brand building through our unique B2B Index.
-
Getting a creative asset right, not just for an audience, but also for the context of a specific platform can be the most important element of a successful luxury campaign.
-
How are marketers using AI to improve ad content and targeting? Here’s a round-up of key industry trends around artificial intelligence.
-
Generative AI tools can have massive benefits for B2B marketing campaigns – here’s how marketers are using them right now.
-
Explore the top five ways B2B leaders can adapt to change and succeed, based on key findings from LinkedIn's 2023 B2B Marketing Benchmark report.
-
Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, breaks down a new suite of resources, research and products built to help B2B marketers soar to even greater heights.
-
Understand the complexities of B2B tech purchases in the current economic climate, and learn how branding can help you win out in tough times.
-
As their faith in other social media platforms wanes, Washington insiders increasingly turn to LinkedIn as a source of information they can trust.
-
As the threat of an economic downturn looms, discover how thought leadership can keep even non-essential companies competitive.
-
January consistently proves to be a high-value advertising month. It’s a time when advertisers can take advantage of cost-efficient media and more easily stand out against low l...