Guide By Winklix To Rank Higher On Google

Every website owners always thinks of getting their website to rank higher in Google but don't know how to actually increase their rank , nor they are willing to hire some digital marketing agency to do that due to monthly recurrence cost . Hence we have come up with a blog to guide you how you can rank higher on Google . 

As we all are aware of that Google ranking contributes a lot in your business success . Your business ROI is more likely to increase in case your website is ranking on first page of the Google . How many of you have step on to next page while searching on Google ? I guess not anyone !

That's exactly is the reason why every business irrespective of their size wants to rank themselves on 1st page of the Google . But the point is Google limits only 10 listing on first page of Google , hence it is crazy journey to be among those 10 listing to rank on first page of Google in this competitive environment . If you have ever searched on how to rank your website on top of Goole , you might have encountered with numerous of promising shortcut tips and tricks . But just to tell you secret - there is not at all any magic button by pressing which you can rank higher on Google without any fail . It is ultimately Google who is going to rank your website which has their own algorithms which only god knows ! :D

The #1 ranking on Google depends on these 4 key factors : persistence , resourcefulness , creativity and dedication . These 4 factors act as a pillar to success due to Google's continuously changing algorithms to provide more user friendly world .

The very first thing that you need to do is follow systematic way to achieve your goals in defined manner . In this blog , we will guide you step by step on how you can actually achieve your goals to be #1 on Google , irrespective of continuously changing Google algorithms .

Step 1 : Deeply Understanding Google's Algorithms In Order To Rank

Google keeps on changing their search algorithms which is usually not publicly announced , and hence it is very much important to know the basics of Google algorithms before you begin with SEO which will aid in adoption of latest updates and changes .

SEO is not just about inserting keywords on page , as it will serve short time purposes only, as Google algorithms keeps on changing .

Some of the major updates by Google recently are focusing on mobile first technology to improve the overall experience of smartphones users , Panda , Google EMD's which identifies exact same domain etc . The best way to track and keep yourself updates is to regular check either Google Search Central or MOZ's Google Algorithms update history .

Step 2 : Tracking Of Your Current Ranking 

Just like you check the total miles to reach the final destination in Google Maps , you need also to determine were your current website stands and how far you need to travel in order to reach to the top . In order to track you may use any specific tools . Tools to check your website's are :

• Your keyword ranking : This will help you to collect purposeful data like high ranking keywords and webpages .
• Speed : If your website is slow in speed , Google will not showcase your website in top suggestions even if you have optimised your website . The best way to check your speed is Google speed test .
• Health : In addition to checking of above 2 points , you also need to check overall health of your website by use of SEO tools which helps you in determination of your general site problem, DNS , mail / web servers and blacklisting .

Step 3 : Identify Other SEO Metrics 

Moving on to next step , you must identify other rooms of improvement for your website . Some of the important facts that needs to be taken care of are :

• Organic traffic : You need to keep an eye on the channel from which most of your organic traffic comes . For some business it may only come from Google searches , while for other it could be social media and email marketing . It can actually be tracked with Google Analytics . 
• Conversion of organic traffic : You must also identify keywords that are generating website traffic . It has be measured by using tools like SERP Scan which will showcase you 12 moths keywords reports that generates organic traffic .
• Transactional keywords : Transactional keywords are one which are actually converting your customer into buyers of your product and thereby not just limiting them to visit your website . For instance say instead of using " how to reduce pimple " you may use " best pimple reducing products " .
• SEO Dashboard : Once you have all the above metrics , you may add them in your SEO dashboard to track the results on regular basis anytime . You can also create your own personalised dashboard with Google Analytics .

Step 4 : Make Your Website Mobile Responsive 

As per the recent reports , almost more then halfway traffic on websites comes from mobile devices now a days . Hence it is necessarily required to make your website mobile friendly . In year 2017 , Google has introduced mobile first update in which they have clearly stated that if website content is not easily accessible to users , it may not rank high . Again in 2020 , Google has introduced Mobile-First indexing on the basis of mobile friendly navigation . You may use Google's mobile friendly test to see your your website is mobile friendly or not .

Step 5 : Detecting & Fixing Google Penalties 

Now that you have tracked your keyword ranking , made your website mobile responsive , it's time to analyse your website and detect penalties , if any imposed by Google . As if Google has imposed penalty , then irrespective of your keywords and content optimisation , it is not going to rank . Below are some of the points for which Google may imposes penalty : 

• Bad link building : You may have heard of that many of the websites in past have ranked higher due to spam list , but not anymore ! Now bad links will adversely your website ranking . Hence it is required to identify with tools and remove your irrelevant or unhealthy links 
• Link profile clean up : There may be other numerous websites which might have created your profile link on their webpages. If that website is not good , if may negatively impact your profile as well . You have to remove such links with either using Google disavow or deviate your anchor text distribution. 

Also Read : Best off page SEO tactics to rank higher on Google 

Step 6 : Boost Ranking With On Page SEO 

On page SEO is backbone for your website to rank higher on Google . Your website should reach targeted audience by doing on-page SEO . Some of the meaningful guide to do on page SEO are :

• Researching of keywords : A proper keyword analysis is what can find a way fo reach your targeted audience . It includes searching for high competitive keywords as well as low competitive yet potential keywords to reach your targeted audience . In addition to it , you can also see that your competitors keywords are and how they are actually doing . If keywords analysis is done properly , it will surely give higher ROI . You must use your keywords everywhere be it your blog , infographics , demos , webinars and more 
• Title tag optimisation : Your title tag should include unique yet descriptive keywords as well as your main keywords . It is always suggested to use different title tag for different pages and each should be unique and in that way you would be able to capture different types of audiences .
• Schema Markup : Schema markup are labels marked which tell Google about additional information about your content . Additionally it makes your subject text stand out and add more importance to it .
• Sitemap : You must have a smooth flow defined in your sitemap which facilitates Google bots to crawl smoothly your website content and make your website readily available . 

Step 7 : Building Link The Right Way 

Now it's time to build some useful link . You can achieve it with ease by : 

• Anchor text linking : You may provide anchor links on particular keywords in paragraph on your website and can link with keyword specific anchor text . It is always recommended to use combination of generic and highly targeted keywords . 
• Internal linking : It is very good tactics to link your relevant internal pages with optimised anchor text . 
• Editorial links : Create useful links that influence users to share it on social media which will give you free advertising and add on traffic to your website . 

Conclusion 

In the world of SEO , all it requires is correct strategy , time and patience . Hope the above tips will be useful for you to start fo with . In case you are willing to hire professional digital marketing agency , you may approach us .