Introducing the Broadsign Direct Optimization Engine

When multiple campaigns compete for the same inventory, you can be forced to make tough decisions. And that can mean saying ‘no’ to a customer even when your inventory isn't entirely sold out. It’s time to say goodbye to unnecessary lost opportunities and hello to content redistribution so smart that it could never be done by hand with Broadsign Direct's optimization engine!

Secure inventory with real-time data

Want to stop relying on back-and-forth emails and calls to negotiate and close a deal? With real-time access to your inventory, you can secure the best available ad space to hold or schedule an OOH campaign and get deals done faster.

Schedule campaigns with maximum flexibility

Limiting your sales strategy to one campaign type can limit new business opportunities. Equip your media planners with flexible campaign types and you can better meet advertiser objectives, address changing market demands, and make more deals with your existing inventory. Campaign types offered: Share of voice Impressions Frequency Budget

Say yes to incoming campaigns - no matter how complex

When a great new deal doesn’t fit your existing schedule, you shouldn’t have to say no… or play a complex game of Tetris to try and squeeze it in. Optimize your network's yield with automated campaign redistribution so smart that it could never be done by hand - all with a single click.

Plan audience-based campaigns with sophisticated targeting tools

Get more granular and plan campaigns based on specific audience and targeting requirements—such as age, location, weather and more—and watch while your booked campaigns play in real-time.