Zillow Rentals

Do your listings stand out in today’s competitive rental market? Uncover expert data and research behind what makes a high-performing listing — and how you can stay ahead of the competition. Register here: https://zlw.re/3FBo2i9

30M+ renters used Zillow monthly in 2024. More renters visited Zillow than ever before with our exciting apartment seeker campaign, exclusive partnerships, and game-changing tools, delivering more multifamily leads to partners and driving sky-high ROI. But we're just getting started. Stay tuned for more big moves in 2025. ?? #ZillowRentals

?? In a recent Inman interview, Zillow Rentals SVP Michael Sherman shared how we’re solving one of the biggest frustrations in the rental market. “Renters have had to piece together their journey across disconnected platforms, leading to inefficiency and frustration. We’re changing that by creating a single, seamless experience that makes renting as easy as it should be." With 1.9M+ active rental listings and a growing audience of 29M average unique monthly visitors, we’re building a platform that helps renters not just find a place, but truly get home. Read more about how Zillow Rentals is leading the way: https://zlw.re/4ijSVGp

While rent concessions have reached a record high this year, they won’t be around much longer. Now is the time for tenants to negotiate freebies (like a free month of rent) before they fizzle out ??

Zillow CEO Jeremy Wacksman sat down with Bloomberg's Carol Massar and Tim Stenovec to discuss our Q4 earnings and how Zillow Rentals is continuing to make it easier for renters to find their next home. This spring, Zillow Rentals will become the exclusive provider of multifamily rental listings on Redfin’s sites, including Redfin.com, Rent.com, and ApartmentGuide.com — another step toward creating a seamless rental search experience. Don’t miss his full interview below ??

?? The rental market is evolving, and Zillow is leading the way. Renters move three times more often than home buyers, yet the experience has long been fragmented, frustrating, and inefficient. At Zillow Rentals, we’re tackling these challenges head-on — expanding inventory, driving transparency, and building the most comprehensive, seamless rental marketplace. In this contributed article, Michael Sherman, senior vice president of Zillow Rentals, dives into five key realities shaping the rental market — and how Zillow is solving them. From our multifamily syndication partnerships to game-changing digital tools, we’re reimagining the way people find and secure their next home. Read more below:

When it comes to finding their perfect match, these search terms tugged on renters' heartstrings ?? Find out what other features renters are looking for here: https://zlw.re/3QdBtXI

Big things are happening! ?? We’re celebrating an incredible quarter and announcing a game-changing partnership with Redfin and Rent. to give renters access to a bigger pool of available apartments and help our multifamily partners connect with a larger, broader high-intent renter audience! Read more from Zillow CEO Jeremy Wacksman here: https://zlw.re/3Qzrah7 #MultifamilyRentals #Zillow #Rent #Redfin #RealEstate #PropertyManagement

Breaking news! Rent. and Zillow have officially teamed up ?? Starting this spring, Zillow will be the exclusive provider of multifamily rental listings on The Rent. Network—bringing expanded exposure and a more diverse renter audience to our partners. ?? What this means for you: ?? More Visibility – Listings on Zillow will now automatically appear on Rent., reaching even more renters across multiple platforms. ?? Simplified Advertising – Multifamily properties advertising with Zillow get a seamless, single solution to maximize exposure. ?? More Choices for Renters – A larger pool of available apartments across Zillow, Trulia, HotPads, Realtor.com, and now Redfin, Rent., and ApartmentGuide.com. ?? Zillow CEO Jeremy Wacksman put it best: "Renters want choices, and this partnership delivers just that—more apartments available across more platforms. What’s good for renters is good for our multifamily partners, too." We’re excited to expand opportunities for renters and multifamily professionals through this powerful partnership. Check out our blog for more details! #MultifamilyRentals #Zillow #Rent #Redfin #RealEstate #PropertyManagement

Did you know: 25% of renters said they passed on a property because it didn’t offer the option to apply online ?? Learn what else renters value most by reading this year’s Consumer Housing Trend Report: https://zlw.re/4gmfiJA