Yamaha Motor Corporation, USA-Motorsports

We are excited to announce a new collaboration with The Litas, a globally recognized women’s motorcycle collective dedicated to empowering women riders from all walks of life. Five female-focused event weekends will be established catering to both on-road and off-road riding, all designed to foster a supportive environment and grow women’s participation in motorcycling. When it comes to off-road riding, many women face hesitations to participate often due to intimidation or lack of knowledge. Yamaha and the Litas will work together to address common questions and concerns from curious female off-roaders through the Off-Road Fit Check. Women who attend these events will have the opportunity to learn from experts on the basics of off-road riding while having their questions addressed in a comfortable and non-judgmental environment. Demo opportunities are open to all in attendance, while a New Rider Training ride is available to those just starting out in their moto journey. Switching over to the street side, in an effort to foster authentic engagement during select MotoAmerica rounds, Yamaha Motor USA and the Litas will invite female racing enthusiasts to visit the Yamaha demo display for exclusive demo rides, Yamaha racing team meet & greets, and more. In collaboration with MotoAmerica, discount codes will be provided to Litas who are interested in attending each race. Off-Road Fit Check Event Dates: March 28-30: BLU CRU Invitational at Glen Helen Raceway, California June 6-8: BLU CRU Invitational at Oak Hill Raceway, Texas MotoAmerica Event Dates: May 2-4: Road Atlanta in Atlanta, Georgia July 11-13: Monterey in Laguna Seca, California September 26-28: New Jersey Motorsports Park in Millville, New Jersey These events highlight Yamaha's commitment to championing diversity in motorsports by giving women a dedicated space to share their passion and explore the thrill of riding motorcycles. Keep an eye on our @YamahaMotorUSA social channels or visit our events page: https://yamaha.us/Events for more details as these events approach.

The BLU CRU story is one of growth, connection, and evolution. Over 12 years, it has transformed from a sales incentive program to a global movement for Yamaha riders. Over the past 3 years, YMUS has worked diligently to identify and focus on growing program parameters and benefits to bring true lifetime value to those who have joined the Yamaha family. The latest Moving You series video showcases how our Racing, Training, and Community pillars are creating lasting value and meaningful connections. With exciting events, growing loyalty perks, and even an international competition where young riders represent the U.S. on a world stage, BLU CRU is fostering a community that truly embodies the Yamaha spirit. See how BLU CRU brings riders closer to the brand they love — and to each other. https://lnkd.in/eM8bDP8n #Yamaha #BLUCRU #victorYZone #RevsYourHeart #SuperFinale

Born from the Dark Side, the all-new 2025 Yamaha MT-07 takes its agile, torquey, fun-loving character to the next level with extensive chassis updates including a new USD fork, a range of advanced tech and bold new minimalist styling straight from the Japanese underground. https://yamaha.us/igMT07 #Yamaha #MT07 #HyperNaked #DarkSideofJapan

Three talented young riders and a once-in-a-lifetime opportunity! For the first time in history, Yamaha committed to bringing three up-and-coming American racers to represent Team USA and compete in the YZ bLU cRU SuperFinale at this year’s Motocross of Nations. Kade Nightingale (YZ65 class), Tayce Morgan (YZ85 class), and Chace Lawton (YZ125 class) put in incredible rides and got treated to an epic moto experience they’ll never forget! Here’s an exclusive look at the sights and sounds of this year’s thrilling bLU cRU SuperFinale in Matterley Basin, UK. Watch the full recap here: https://lnkd.in/dsc9F3Mz #Yamaha #bLUcRU #victorYZone #bLUcRUSuperFinale

???????????? ?????????? ????????. It’s not every day a legend meets the future of Supersport! The all-new YZF-R9 took center stage at Barber Vintage Festival, even catching the eye of none other than "King Kenny" Roberts! Get your own close-up at an upcoming Yamaha demo event near you. https://yamaha.us/27eV64K #Yamaha #YZFR9 #R9 #SuperSport #RWorld #YamahaRacing

Where Supersport performance meets real-world accessibility, Yamaha’s exhilarating all-new YZF-R9 brings a long list of standard features designed to instill confidence. Learn more about the newest edition to the iconic R-Series lineup. https://yamaha.us/fbYZFR9 #Yamaha #YZFR9 #R9 #SuperSport #RWorld

Redefining the Supersport class, Yamaha's groundbreaking all-new 2025 YZF-R9 brings track-capable performance to the street with a torquey CP3 powerplant, dedicated chassis and advanced electronics package. https://yamaha.us/fbYZFR9 #Yamaha #YZFR9 #R9 #SuperSport #RWorld

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The Pinnacle of Sportbike Performance Taking Yamaha’s flagship R-Series Superbike to even higher levels of capability, Yamaha’s iconic R1 and ultra-exclusive R1M return for 2025 with new MotoGP?-inspired aerodynamic winglets for added downforce and enhanced front-end feel. Additionally, the standard R1 receives all-new Brembo? front brakes and a fully redesigned KYB? fork serving up track-focused handling and braking performance. Explore what's new for 2025: https://yamaha.us/3gb6Gwq #Yamaha #YZFR1 #RWorld #R1 #YZFR1M #R1M #Supersport #Superbike #ProductLaunch

Spacious, Capable & Fun: The All-New Yamaha Wolverine RMAX4 1000 With class-leading ground clearance and suspension travel, a spacious and comfortable interior and expanded capability for tackling rough terrain, the all-new 2025 Yamaha Wolverine RMAX4 1000 is here to raise the game in the Recreational Side-by-Side class. 2025 Yamaha Wolverine RMAX4 1000 Limited: https://yamaha.us/3EgT8rd 2025 Yamaha Wolverine RMAX4 1000 XT-R: https://yamaha.us/3V1orh3 #Yamaha #RMAX1000 #RMAX4 #ProvenOffRoad #REALizeYourAdventure #AssembledInUSA #Yamaha10YearBelt