Yale Center for Customer Insights

#BlackFriday shopping isn't just about deals—it's about psychology. YCCI experts Ravi Dhar, Nathan Novemsky, and Shane Frederick provide key insights: ? The power of System 1 thinking: scarcity, social proof, and shopping momentum. ?? Opportunity costs: reminding consumers of the trade-offs behind their purchases. ?? Long-term value: helping shoppers choose items they’ll use and love for years. Read more: https://lnkd.in/eWbWmyyN

Need to get inspired as the end of the year approaches? Why do some goals stick while others fizzle out? This can help: ?? Choose goals aligned with intrinsic motivation for lasting impact. ? Frame goals as what you want to achieve, not what to avoid. ?? Treat accomplishments as stepping stones, not end points. Read more on the YCCI blog: https://lnkd.in/gq7n7rpD #goals #motivation

?? Trends vs. Truth in Consumer Behavior Yale School of Management's Jason Dana revealed a fascinating insight—people often misjudge societal trends, shaping beliefs and behaviors based on imaginary changes. For marketers and ESG leaders, the takeaway is clear: Measure believed trends alongside actual data to better anticipate consumer reactions and avoid costly missteps. Read more: https://lnkd.in/eBXkrYff #consumerbehavior #trends

??? Looking to elevate your influence? Tune in to this insightful podcast featuring Yale School of Management's Zoe Chance, author of Influence Is Your Superpower. Discover practical strategies to authentically persuade and inspire those around you—whether at work or in life. ?? Maybe even try Zoe's "bigger and better" exercise and see what you can trade up for, starting with just a paperclip. "This story illustrates how much we could be dreaming 'bigger and better' and having more of an influence, and how influence can help others in addition to us. It's the kind of superpower that we can all develop." #influence #persuasion #influenceforgood https://lnkd.in/ebpXjRk3

A big thank you to YCCI Board Member Raja Rajamannar, Chief Marketing & Communications Officer of Mastercard, for joining us at Yale School of Management to speak to students as part of our Colloquium on Marketing Leadership series. Raja’s journey underscored the impact of lifelong learning and the strength that comes from versatility. He is championing a new approach to marketing, recognizing that the industry must evolve to meet today’s challenges in innovative ways. From applying foundational principles across global landscapes to redefining what modern marketing looks like, his insights offered an invaluable look into the future of our field. Thank you, Raja, for sharing your wisdom! #quantummarketing #lifelonglearning

?? Before you offer that volume discount... Yale School of Management Associate Professor Soheil Ghili shares a data-driven approach for identifying the right pricing strategy in his latest research. When is it profitable to discount for large-volume purchases, and when does it cost you? #PricingStrategy #VolumeDiscounts

It’s time to start thinking about holiday gifts?? This season, as we rush to find the perfect presents, Professor Nathan Novemsky shares insights on how system one thinking—the quick, intuitive response to limited-time offers and social cues—can drive those impulse buys. Marketers, take note: crafting your holiday campaigns to trigger that “shopping momentum” can be the key to winning the hearts (and minds) of holiday shoppers. https://lnkd.in/ekcTgFhQ

YCCI recently welcomed Ramon Soto (Yale SOM ’08), Chief Marketing Officer of Northwell Health, to speak as part of our Colloquium on Marketing Leadership series. Ramon exemplifies how aligning purpose with strategy and leadership can transform not only brands but entire industries. As a Yale School of Management alumnus himself speaking with current students, he reminded us all: "This school is for business and society—we can’t forget the society part." Thank you again, Ramon, for joining and inspiring! https://lnkd.in/e8gAYGrB