Washington Post Advertising

Last night, we pulled back the curtain on what it takes to cover the White House and Congress in today’s fast-moving political climate. At The Washington Post Live Center, we brought together top political reporters for an exclusive inside look at how we’re navigating the ever-evolving news cycle. The event began with opening remarks from our Executive Editor, Matt Murray setting the stage for an insightful discussion. Moderated by Martine Powers the conversation featured valuable insights from Jacob Bogage, Dan Diamond, Marianna Sotomayor and Cleve Wootson, who shared their firsthand experiences covering the new administration, navigating shifting policies, and reporting in an era of rapid developments. Thank you to our guests for making the evening truly special. We look forward to welcoming you at future events.

?? ??Do Not Sleep on Ohio: The Business Powerhouse You're Missing ?? After 15 years of helping companies across the country grow, I've noticed something game-changing: Ohio is a business powerhouse hiding in plain sight. ??This state is quietly delivering strategic advantages that can transform your growth strategy. ?? ?? Get ready for my top 5 reasons Ohio is the ultimate destination for any business looking to scale, innovate, and succeed.?? 1. ??Exceptional Value for Talent – The average Ohio salary ($103,160) for in-demand industries is 22.2%* lower than the national average while delivering the same high-caliber workforce. This means businesses can attract top talent while maintaining a competitive advantage. ?? Ohio ranks #2 for lowest cost of doing business. Where does your state rank? 2. ??Unmatched Investment in Future Workforce – Ohio is going all-in on workforce development with major talent and training investments, including: ? $300M in career-tech facilities and equipment ? $300M in Innovation Districts across Cincinnati, Columbus, and Cleveland ?$100M in higher education workforce training equipment ? $50M in upskilling programs and industry partnerships ??Major Ohio business hack: JobsOhio, Ohio’s private, nonprofit economic development corporation, offers programs to help businesses develop a holistic talent strategy with a data-backed approach to attracting, developing, and retaining top talent. 3. ??Top-Notch Educational Pipeline–With 200+ higher education institutions, including 14 public universities and 22 community colleges, Ohio businesses tap into a constant stream of fresh talent who want to stay in Ohio. 75% of Ohio’s higher education graduates stay within the state.** ??Bonus: JobsOhio also has a national talent attraction program to help you hire the right candidates. 4. ??Strategic Location & Infrastructure – Ohio’s connected to the rest of the world via land, air, and water, creating robust infrastructure for shipping worldwide, which is why logistics and distribution is one of its key industries. ??In Ohio, you'd only be a one-day drive (600 miles) from 60% of the U.S. and Canadian populations. 5. ??Invaluable Statewide Collaboration – JobsOhio leverages a robust network of regional economic development partners, community partners, and key relationships with state and local officials to ensure that Ohio businesses have the support they need to succeed. To date, JobsOhio has facilitated: ? 200+ shovel-ready sites ? $1.2B in early-stage funding ? 25 community-focused business incubator programs ? 550 small business grants ??Privately funded, JobsOhio helps companies grow quickly without unexpected surprises and offers financial assistance more quickly than publicly funded models. ??There’s so much more to know about growing your business in Ohio.?? #ad #BusinessGrowth #OhioBusiness #EconomicDevelopment #Workforce #Innovation More on Ohio below!

This past weekend at SXSW,?The Washington Post?brought together industry leaders for a dynamic dinner conversation on the transformative role of technology and AI in journalism and everyday life. Moderated by Johanna Mayer-Jones, with expert insights from Gitesh Gohel, Bina Venkataraman, and our incredible guests, we explored how AI is reshaping the future of news, storytelling, and the way we engage with information. A huge thank you to everyone who joined us for this thought-provoking discussion. The exchange of ideas was both insightful and energizing?—?we look forward to keeping the conversation going! #SXSW #AI #TheWashingtonPost

Content from the Ad Council: Leaders from a cross-section of industries discuss the Ad Council’s new youth gun violence prevention campaign and the roles we all can play by using the common ground we share to move the needle on the most urgent public health crisis facing our country.

This week at Washington Post Live, our Global Chief Advertising Officer Johanna Mayer-Jones delivered opening remarks for a morning of conversations centered on a stark reality: gun injuries are the number one killer of kids in the United States. The event united diverse stakeholders to quantify the toll gun violence takes on communities, explore public health solutions and home in on common ground. In a sponsored segment, Lisa Sherman, President and CEO of the Ad Council, moderated a conversation about what we can all agree on: the devastating impact of gun violence is unacceptable and demands action. The Ad Council's newly launched "Agree to Agree" campaign calls for action from all sectors—individuals, businesses, healthcare professionals, parents, gun owners and non-gun owners—to join together in preventing youth gun violence.

New Year, same message. Brand Suitability is important and so is making sure you're supporting valuable fact based journalism. Don't let fear prevent you from reaching your audiences. They are reading the news, so why are you blocking it?

On Tuesday, Dec. 10 at 10:30 a.m. ET: The media has undergone tectonic changes in the past decade, from disruptions in the business model and changes in consumer preferences to questions about public trust. Join #PostLive for conversations about global trust in news, the pace of technological change and the future of journalism. Register to watch: wapo.st/globaltrust

On Thursday, Nov. 21 at 9:00 a.m. ET: From key political leaders challenging the status quo to entrepreneurs shaking up the distilled spirits world to dynamic visionaries owning new spaces in entertainment, meet the women who are brilliant architects of change and blazing dynamos of innovation. Join Kerry Washington, Lara Trump, Rep. Nancy Pelosi, Kellyanne Conway, Nneka and Chiney Ogwumike and more for our third Global Women’s Summit. See the full lineup and sign up to watch: wapo.st/gws2024

It’s easy to see why Rob Rasko, CEO of The 614 Group leans in when Shauna Little, Vice President, Advertising Services and Marketing, The Washington Post, provides insights like the below at the #BrandSafetySummit: “(As an industry) We don’t have a common language around the reputation metrics associated with buying News. In 2023 one third of advertisers had no news in their ad mix…(one wonders) what will 2024 bring (in that context)? (As an industry) we need to have a more specific conversation on brand suitability and the waterfall and how your decisions impact your reach and unduplicated reach? Perhaps we are ‘false filtering.’” Shauna Little #JournalismMatters #DemocracyDiesinDarkness #ROAS Photo credit: Rafe D'Amico, CRO, Ad Fontes Media

Marketers must meet consumers where they are. They are reading news. The same qualities that make news audiences attractive to advertisers — affluence, education, connectivity and curiosity — also mean they understand that an ad’s placement next to a news story doesn’t imply endorsement of that topic. Instead, they see it as a signal of investment in trusted journalism. Brands that recognize this benefit see the payoff in performance. Looking forward to a lively discussion about brand suitability and digital news publishing with Rob Rasko and Shannon Toumey of The New York Post at Brand Safety Summit Series next week in NYC. #newsisgoodnewsforbusiness #brandsuitability #switchonthenews