Honored to lead the "Strategies to Succeed: Thriving When You're Caught in the Middle" panel at the Wine Business Financial Symposium! I was joined by Rodrigo Maturana, President of Marketing at Bonterra Organic Estates, and Maeve Pesquera, Executive Vice President of Luxury at O'Neill Vintners & Distillers. Together, we dove into the unique challenges mid-sized wineries face and shared strategies for standing out in a fragmented market.
From agile strategies to creative market targeting, it was an inspiring session filled with practical takeaways.
Top Takeaways:
1.? Adopt a Nimble, Startup Mindset – Embrace flexibility to pivot with market trends. helping you stay responsive to emerging trends and shifts.
2.? Think Beyond the End Consumer – Engage every part of the sales journey, from internal teams and distributors to retailers, restaurateurs, and, ultimately, the end consumer.
3.??Target Secondary Markets – Cost-effective growth can be found outside saturated areas.
A huge thank you to Wine Business Monthly and to all who attended! If your winery is looking for ways to sharpen your brand’s edge, let’s connect at Portfolio Innovations. We’re here to help you grow.
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Maeve Pesquera Rodrigo Maturana
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