For the final post in our Holiday & Mega Sales Day Series, learn when to get ahead and how to plan for high-value messaging moments across the customer lifecycle: https://go.fb.me/g42hv3 #holidayplanning #holidaysales
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Do more with conversations · WhatsApp Business products support businesses from large to small, see which product best fits your needs.
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This week in our ??Holiday & Mega Sales Day Series??, get insight into consumer behavior and learn how to drive growth across the customer lifecycle. Download our guide to do more with conversations. ?? https://go.fb.me/q8spz7 #holidayplanning #holidaysales
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T-minus one month to Black Friday—good thing you've been following our ?? Holiday & Mega Sales Day Series??. When your team is at its busiest around Black Friday or 11.11, find out how to deliver valuable consultative shopping experiences at scale. ?? https://go.fb.me/yn7fkr #holidayplanning #holidaysales
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Name a more iconic duo than fries + ketchup… how about nuggets + WhatsApp? At least that’s what quick service restaurants in the US are discovering. ? Fast food restaurants have long relied on Meta’s advertising solutions globally. And, in cities from Singapore to Sao Paulo, WhatsApp has always been on the menu. Recently, more quick service restaurants are seeing value in connecting with customers on WhatsApp in the US. As a The Wendy's Company executive explained, it’s a strategy “rooted in listening to our consumers and showing up authentically in the spaces they take an active part in”. And for many of those consumers, that space is right in a WhatsApp chat. ? Meta recently hosted a Restaurant Summit, bringing together brands from across the industry to learn about how they can grow their business by leveraging WhatsApp and Meta’s full suite of solutions. Check out the full recap on the Meta for Business blog to learn more: https://lnkd.in/gvy-2tdZ
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New week, new post in our ??Holiday & Mega Sales Day Series??. Find out how to build your customer base ahead of holiday sales, and reap the rewards all year long. Learn how WhatsApp for Business can level up your lead gen. ?? https://go.fb.me/zcqe2l #holidayplanning #holidaysales #leadgen
Holiday Messaging Magic: Find & Qualify New Leads with WhatsApp
business.whatsapp.com
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Club Med can kick back and relax knowing WhatsApp’s got their back ??? ?More bookings ?Increased conversion ?Additional leads Note: Results are self-reported and not identifiably repeatable. Generally expected individual results will differ. Full case study here: https://go.fb.me/clubmed
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“Our vision, if we get all of this right, is a business and a customer should be able to get things done right in a chat thread.” Hear more about our business from Nikila Srinivasan, Vice President of Business Messaging at Meta, in this insightful interview with BBC.
We’re building a reality where you can do all the things you need to run your busy life right in a chat thread on WhatsApp. Without paying a single cent to WhatsApp, you can get your boarding pass, start a clothing return, update your hair appointment, and reorder coffee beans before you get dangerously low! I had the opportunity to chat with the BBC about this vision and how we run a business while fulfilling it. WhatsApp makes money by charging enterprise businesses to use our solutions to connect with new and existing customers who want to hear from them. We also sell ads on other surfaces like Instagram, Facebook and web which allow users to discover businesses they want to chat with and connect with the click of a button. Check out the article to learn more:? https://lnkd.in/e8fu-sar WhatsApp Business
How does WhatsApp make money?
bbc.com
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With an active base of 3.3 million people who have life insurance policies, 3 million of Bajaj Allianz Life Insurance's customers interact with them on WhatsApp. A key focus area for the insurer is simplification, and they lean on AI to help. Hear from MD and CEO Tarun Chugh and other inspiring business leaders on how they're utilizing business messaging solutions: series:?https://go.fb.me/IndiaVOD.
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This week in our ?? Holiday & Mega Sales Day Series??, discover how to boost sales and deepen customer relationships with personalized promotions during peak sales periods like Black Friday or 11.11. ?? https://go.fb.me/iuaijx #holidayplanning #holidaysales
Power Up Seasonal Promotions with WhatsApp for Business
business.whatsapp.com
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Our very own Nikila Srinivasan took the stage at #AdvertisingWeek with Shirli Zelcer (Chief Data & Technology Officer, dentsu) to discuss how AI and business messaging are being leveraged by marketers for everything from improving customers interactions to driving performance through ad creative.?
AdWeek + WhatsApp! This was my first time addressing a room of performance marketers and CMOs on behalf of WhatsApp Business. Performance marketers don't often think of messaging as a channel for their growth, but they really should! 80% of online adults message a business at least once a week; and Meta’s business messaging has much better click through and open rates than legacy ones like SMS or email with an average open rate of 71% (as opposed to SMS at 45% and email at 41%) It’s clear that messaging can deliver better, optimized results, and we’re doing it in innovative ways like incorporating generative AI. I was joined onstage by Shirli Zelcer (Chief Data & Technology Officer, Dentsu) to dig into how Dentsu is leveraging AI to create more relevant, richer customer experiences and optimized campaign targeting for their clients. A few key takeaways from our chat: - AI is top of mind for advertisers, it’s time to get smart. At Meta, we offer a range of solutions from creative tools like Advantage+ Creative GenAI to optimized business messaging. It’s time to figure out what works best for your business and start testing! - Look to your partners. Dentsu and Meta have a longstanding partnership which has allowed for Dentsu to test our AI products early and often. That’s translated into an ability to deploy solutions like Meta's Advantage Shopping Plus suite to deliver campaigns at scale, with sustained performance, and greater efficiency. - AI is not for everything! With AI solutions, we’re able to superpower tools for advertisers, but ultimately it’s important to be thoughtful and judicious about when to deploy it.? - Don’t sleep on messaging. As a WhatsApp Solutions Partner, Dentsu sees the value in business messaging and counsels their clients to adopt messaging as a way to engage with customers, deepen relationships, and drive sales. With Meta’s introduction of marketing messages with optimization, we’re using AI to superpower an already highly performant solution. It was an honor to participate in this #AWNY session, and I can’t wait to continue proving that business messaging has a place in this and all other advertiser conversations. Thanks to team dentsu for the photos below!
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