Walgreens Advertising Group

?? https://lnkd.in/ge6P2faG - our latest episode has #insights to activation framework discussions, #fullfunnel marketing, #selfservice #omnichannelmarketing with Abishake (Abi) Subramanian - group VP of customer loyalty & marketing at Walgreens Advertising Group

???We’re excited to announce that we have enhanced our partnership with Walgreens Advertising Group, taking our Closed-Loop Reporting to the next level by incorporating Offline Sales. ? ???With this enhancement, we can now directly link sales from consumers who engaged with Sponsored Product Ads and Criteo-powered Onsite Display units to both online and in-store purchases.? ? ???This means even greater visibility and insight for our advertisers, helping them optimize their campaigns and drive measurable success. ? Welcome to the future of #RetailMedia!

I love what I do so much, because I love the people I get to work with every day; both at The Trade Desk and across my Partners. Which is why I am especially excited to have a virtual chat next Thursday with two of my favorite people to work with, Katie Vogt at Walgreens Advertising Group and Molly Hjelm at Dollar General Media Network! Join us for a robust discussion around the continued evolution of Retail Media and why a multi-retailer approach for National Brand campaigns is how you should be planning and buying in 2025! Register here! https://lnkd.in/ei3bVUJE

You know when you're talking to someone and you can literally feel their energy and excitement about the work they're doing? That's what it was like talking to Caroline Liu from Walgreens Advertising Group today at #AWNewYork. She helped launch Walgreens's retail media network (RMN) in 2020 and has great advice for anyone considering the same: 1. Get your data house in order for advertisers to extract maximum value 2. Spend time building your RMN business case to get buy-in across the organization 3. Find the right partners that will help you not just succeed, but crush it 4. Be quick and agile. (Hint: Be okay with not-perfect) Thanks for joining me on stage, Caroline! Looking forward to the continued success of the Walgreens Advertising Group and LiveRamp partnership!

The next frontier of advertising is here at Walgreens. Super excited about the instore digital pilot my team (Walgreens Advertising Group) has launched and live across 30+ Walgreens stores in partnership with Barrows. We are ready for the primetime and excited for our supplier partners (Haleon, Kenvue, The Coca-Cola Company, Pharmavite, GSK, Pfizer, Procter & Gamble) connecting them closely with our shoppers when they are shopping instore. We are laser-focused in getting the consumer experience right and we are striking the right balance educating our shoppers on price, value and convenience, to reminding them to get the immunizations to protect them and their loved ones, to saving a trip on refills and endemic ads from our brands building awareness and engaging with them when they are shopping at Walgreens. Congrats Walgreens Advertising Group on the successful launch and let's go drive sales, a stellar customer experience and overall improved customer outcomes. Take a look at what we are building at Walgreens. Let's go team! Caroline Liu Katie Vogt Kelly (Whipple) Torgeson Tracey D. Brown Bala Visalatha Tracey Koller Tim Bagwell Brent Taylor Walgreens Barrows Sabrena Pringle, MA Santiago Aviles James L. Cecilia Wu Janna Gray Lindsey Susick, MBA Patricia Conheeney Brian Tyrrell