Will local linear TV benefit as advertisers shift spend from search and social? Will data platforms emerge to provide audience information despite a lack of common currency in CTV advertising? TVNewsCheck's Michael Depp rounds up the questions asked at last week's TVOT conference in New York. #media #advertising #streaming #CTV https://lnkd.in/enBRneQ7
关于我们
TVNewsCheck covers the business of television broadcasting, an evolving industry serving audiences over the air, on cable, online, on mobile and on over-the-top TV platforms.
- 网站
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https://tvnewscheck.com
TVNewsCheck的外部链接
- 所属行业
- 广播媒体制作和发布
- 规模
- 2-10 人
- 总部
- Ardmore,PA
- 创立
- 2006
- 领域
- Broadcast Media和Digital, Broadcast, Television, Technology, Television Journalism, and Television Marketing
动态
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Save the date, budget to attend TVNewsCheck's Local TV Strategies, set for Oct. 22, 2025 at NAB Show New York. Focus will be on Excelling in a Fragmented Media World. #media #local #revenue
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Multimedia advertising buying and selling needs streamlining, needs state-of-the-art currency and needs advanced technology. Join us for a conversation about breaking down siloes on the buy and sell sides, agreeing on a currency, streamlining transactions and, last but far from least, categories with promise in 2025. #local #advertising #media
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The disconnect between news organizations trying to provide fact-based journalism (rather than opinion / infotainment) and advertisers, who are avoiding the rancor of news, forced The E.W. Scripps Company to scale back distribution of Scripps News, according to company CEO Adam Symson in a candid interview with TVNewsCheck Editor Michael Depp. Must Read. #media #journalism #advertising https://lnkd.in/epTdYsJW
Scripps News Stymied By News-Averse Advertisers, CEO Says - TV News Check
https://tvnewscheck.com
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Streaming leaders set to speak at TVNewsCheck's NewsTECHForum hail from NBCUniversal, Fox Corporation, Newsday Media Group and Gray Media. Register now at NewsTECHForum.com. #media #streaming #FAST https://lnkd.in/eU6YnEwt
NewsTECHForum: Streaming And FAST News 3.0 - TV News Check
https://tvnewscheck.com
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Idea of the Day: Replace slates or overused promos in your FAST channel with automated, sponsorable weather reports. Watch The Weather Company's Justin Tuggle talk about this with fellow speakers in this video from TVNewsCheck's Local TV Strategies conference at NAB Show New York. #media #streaming #technology https://lnkd.in/exhk4aKR
Local TV Strategies Video: Advanced Streaming And FAST Revenue Strategies For Local TV - TV News Check
https://tvnewscheck.com
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Longtime broadcaster Emily Barr offers simple ideas for local news organizations aiming to disarm disinformation and conspiracy mongers in election season. Find it on TVNewsCheck today. #media #journalism #election https://lnkd.in/e2j3WYH2
Now Is The Time For Local TV To Get It Right - TV News Check
https://tvnewscheck.com
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AI will become "the greatest newsgathering and presentation tool of our time," says Hank Price in a TVNewsCheck column envisioning how AI will assist, from deciding on what to cover to writing, editing and versioning stories. #media #technology #local https://lnkd.in/ebUAQj36
AI Will Change Everything About Local TV News - TV News Check
https://tvnewscheck.com
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Companies set to send executives to TVNewsCheck's 11th annual NewsTECHForum include: ABC News, CBS News, CBC, Consumer Reports, The New York Times, the Wall Street Journal, BBC, Nexstar, Sinclair, Gray Television, NBCU Local, Radio Nepal, Cox Media Group, Lucky TV Ghana and Somoy TV of Bangladesh. Register at NewsTECHForum.com and join the conversation. Set for Dec. 17, we are co-located with Sports Video Group Summit at NY Hilton. #media #technology #news
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Supply chains for live broadcasting are way different than those for "playlist" channels. Tune in tomorrow to learn how pioneering technologists are cracking the code. #media #technology #orchestration
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