TelevisaUnivision Advertising

The 25th annual Latin GRAMMY Awards? was the #1 entertainment program in primetime among young viewers (Adults 18-34), and #1 most social program for the entire day, proving that these cultural moments continue to be the ultimate stage for brands. Over 30 brands partnered with TelevisaUnivision and The Latin Recording Academy, providing an unmatched opportunity to connect with Hispanic consumers.?? ? Sponsors included:? ? First-time sponsors:?? Henkel #Schwarzkopf? Bath & Body Works,?? Choice Hotels International Hotels,?? Campari Group #Espolòn Tequila? Starbucks Toyota Motor Corporation #Camry? Elida Beauty #POND’S? Unilever #Tresemmé? ? Returning sponsors:? Ally Financial Group? Nissan Motor Corporation #INFINITI? SharkNinja? & so many more

TODAY: Catch our SVP of Product Management, Brian Lin, at TVOT’s NYC Show! He’ll be speaking on the "Update on Advanced Advertising from Major Publishers and Advertising Agencies" panel alongside Brad Stockton from dentsu, Erica Barnes from A+E Networks, and Mariel Estrada from Omnicom Media Group moderated by Howard Shimmel of datafuelX

Young Latinos are shaping America's demographics, representing 25% of Gen Z and Gen Alpha, yet this crucial growth consumer feels overlooked by brands that don't understand their perspective, values, and preferences. TelevisaUnivision is your gateway to this influential consumer base, with the expertise and knowledge to truly connect. Engage with young Latinos today and build lifelong brand loyalty.

Make your brand part of the holiday magic with the #1 morning show among U.S. Hispanics, ?Despierta América!. Connect with this growing, influential consumer through trusted voices as they share their favorite festive finds—from home décor to must-have gifts—in custom segments and social-first holiday guides.

ICYMI: Revisit the valuable insights Mastercard marketers shared on reaching U.S. Hispanics through fútbol, and connecting with our audience through culturally-relevant content produced by our Así Sports. Watch the full recording here: https://lnkd.in/ezjD-KHU

As AI continues to shape industries, staying ahead of the curve is essential. Congratulations to Leslie Koch, SVP of Así Creators and Social at TelevisaUnivision for being named to the The Female Quotient and ATTN:‘s Women in AI Creative Cohort. She, along with several executives across the industry, will collaborate to drive change and unlock new possibilities with AI in marketing, media and entertainment.

Hispanic shoppers are gearing up to spend big this holiday season, outspending non-Hispanics across key categories. Don't underestimate brand-loyal Hispanic shoppers! #GrowWithUs #HolidaySpending

The 25th Annual Latin GRAMMYs is here! A multiplatform powerhouse, the Biggest Night in Latin Music has attracted over 30 brands and 10+ creator campaigns. This massive event offers unparalleled exposure to U.S. Hispanic audiences, making it an ideal platform for brands to connect with loyal, enthusiastic music fans.

Uforia Casa Creator at the Latin GRAMMYs. It's a Wrap! Over 3 unforgettable days, this is how TelevisaUnivision informed, empowered and entertained the US Hispanic Creator community. ?? 30 creators joined us for 2 intimate fireside chats. Asi Social VP Catherine Gallego Pinzon discussed the future of Creators and media with TelevisaUnivision CEO Daniel Alegre. ?? Latin GRAMMY nominee Danny Lux, shared with Asi Creators Director Hector Benavides how he transitioned from singing covers on TikTok to leading the boom in regional Mexican music. ?? 100+ music artists visited our Casa to create content with Uforia's #1 radio talent and leading Creators. Join the 8M+ other people watching this reel from Premios Juventud Mejor LOL winner Karla de la Torre with Yeri MUA - https://lnkd.in/ePNEaY2C ?? Creator, actress, and musician Leli Hernandez took the stage to perform in front of a room filled with Creators, talent, and executives from ViX, WME | William Morris Endeavor, and Uforia. ?? Latin GRAMMY nominee Gale brought the house down Tuesday night as Creators partied with stunning views overlooking Downtown Miami. ?? A huge thank you to Procter & Gamble, Choice Hotels International and PlayStation for building the Casa with us! ?? A standing ovation for the leaders that brought this experience to life across social, TV, and radio - Ariadne Villarreal, Junys J., Edgar Pérez, Diana Ramirez, Monique Barat, Oneil Vargas Estevez and Veronica Carvallo. Now for the main event! Tune in to Univision at 8PM EST to watch the 25th anniversary of the Latin GRAMMYs.

See You Soon: Today marks the final Leading the Change session of 2024, "Mastercard’s Copa América Connection: Strengthening Brand Loyalty with Hispanic Small Businesses through Fútbol." Hear from Mastercard’s top marketers: Marybeth Petescia, VP of Consumer Marketing; Ignacio Puig de la Bellacasa, VP of Strategy, Planning & Operations, Tara Marston, Director of Media & Brand Partnerships and our Hector Leal, VP of Sports Marketing, Así Sports as they discuss how Mastercard leveraged their Copa América sponsorship and our Así Studios capabilities to strengthen connections with the U.S. Hispanic and Latino audience. If you have not?yet?registered, register now: https://lnkd.in/era8hfX9.