TelevisaUnivision Advertising

If you caught our livestream earlier this month, this campaign might sound familiar! #leadingthechange #hispanicmarketing

TelevisaUnivision and Así Sports are proud to announce that "Bring in the Subs," our campaign?led by José Luis Los Arcos, SVP of Asi Sports, Hector Leal, VP of Asi Sports Creative,?and co-produced by Mastercard, for their Copa América sponsorship, has earned MAJOR recognitions this season:? ? ANA 2024 Multicultural Excellence Awards GRAND PRIZE WINNER | Sports Category Clio Sports Awards SILVER: Use of Athletes, Talent, & Influencers SHORTLIST: Partnerships & Sponsorships ? More than a sponsorship, "Bring in the Subs" became a cultural moment, powered by digital extensions, social engagement, and authentic representation.

The 25th annual Latin GRAMMY Awards? was the #1 entertainment program in primetime among young viewers (Adults 18-34), and #1 most social program for the entire day, proving that these cultural moments continue to be the ultimate stage for brands. Over 30 brands partnered with TelevisaUnivision and The Latin Recording Academy, providing an unmatched opportunity to connect with Hispanic consumers.?? ? Sponsors included:? ? First-time sponsors:?? Henkel #Schwarzkopf? Bath & Body Works,?? Choice Hotels International Hotels,?? Campari Group #Espolòn Tequila? Starbucks Toyota Motor Corporation #Camry? Elida Beauty #POND’S? Unilever #Tresemmé? ? Returning sponsors:? Ally Financial Group? Nissan Motor Corporation #INFINITI? SharkNinja? & so many more

TODAY: Catch our SVP of Product Management, Brian Lin, at TVOT’s NYC Show! He’ll be speaking on the "Update on Advanced Advertising from Major Publishers and Advertising Agencies" panel alongside Brad Stockton from dentsu, Erica Barnes from A+E Networks, and Mariel Estrada from Omnicom Media Group moderated by Howard Shimmel of datafuelX

Young Latinos are shaping America's demographics, representing 25% of Gen Z and Gen Alpha, yet this crucial growth consumer feels overlooked by brands that don't understand their perspective, values, and preferences. TelevisaUnivision is your gateway to this influential consumer base, with the expertise and knowledge to truly connect. Engage with young Latinos today and build lifelong brand loyalty.

Make your brand part of the holiday magic with the #1 morning show among U.S. Hispanics, ?Despierta América!. Connect with this growing, influential consumer through trusted voices as they share their favorite festive finds—from home décor to must-have gifts—in custom segments and social-first holiday guides.

ICYMI: Revisit the valuable insights Mastercard marketers shared on reaching U.S. Hispanics through fútbol, and connecting with our audience through culturally-relevant content produced by our Así Sports. Watch the full recording here: https://lnkd.in/ezjD-KHU

As AI continues to shape industries, staying ahead of the curve is essential. Congratulations to Leslie Koch, SVP of Así Creators and Social at TelevisaUnivision for being named to the The Female Quotient and ATTN:‘s Women in AI Creative Cohort. She, along with several executives across the industry, will collaborate to drive change and unlock new possibilities with AI in marketing, media and entertainment.

Hispanic shoppers are gearing up to spend big this holiday season, outspending non-Hispanics across key categories. Don't underestimate brand-loyal Hispanic shoppers! #GrowWithUs #HolidaySpending

The 25th Annual Latin GRAMMYs is here! A multiplatform powerhouse, the Biggest Night in Latin Music has attracted over 30 brands and 10+ creator campaigns. This massive event offers unparalleled exposure to U.S. Hispanic audiences, making it an ideal platform for brands to connect with loyal, enthusiastic music fans.