?? Excited to share TLGG USA's journey with GRIDRACK?, a revolutionary system for accessories in vehicles that was unveiled a few weeks ago at NTEA Work Truck Week. Our work with GRIDRACK was executed in three phases: product validation, go-to-market strategy development, and deployment, and was led by our Go-To Market Team, Alana Stein & Paige Lane. ? ?? Phase 1: Market Fit Validation Our journey began by addressing the chaos of truck bed usage. By engaging directly with the truck community via social, implementing learnings from analytics, and gauging consumer interest in accessory partnerships, we transformed feedback into a tangible proof of concept. Our rigorous validation process earned impressive engagement metrics, with 379 conversions signaling a strong market demand for the innovative GRIDRACK ecosystem. ? ?? Phase 2: Foundational GTM Strategy Our focus shifted to constructing the strategic pillars of a go-to-market strategy. We synthesized insights on customer journeys and digital ecosystems, crafting a narrative that resonated across platforms. To help bring this to life, we developed a distinct creative direction and generated all necessary creative assets for physical and digital channels. From here, we created two bespoke e-commerce website versions with seamless UX/UI, one for pre-orders and product discovery, and one for live sales. ? ?? Phase 3: GTM Strategy Deployment In the final leg, we brought GRIDRACK's vision to life with a comprehensive activation of our go-to-market plan which was fine tuned in a 2-day strategic vision workshop. Through a blend of five simultaneous workstreams, PR, social media, influencer outreach, and website, we prepared GRIDRACK to launch at a tradeshow. ? TLGG USA is proud to have steered GRIDRACK from concept to market entry. Check out their website www.GRIDRACK.com or the "How GRIDRACK Works" video below to learn more?? Last but not least, shoutout to the incredible internal GRIDRACK Team: Amit Bakshi, Eric Levine, Emily Austin, Brian Goldenberg, Rachel W., Zen Wohlers ?#GRIDRACK #Innovation #Strategy #GTM #NewProductLaunch ? Link: https://lnkd.in/gdhag-xs
关于我们
Thriving in today’s complex, rapidly evolving, digital-first world requires the foresight to predict changes before they happen and the strategic chops to effectively plan for and react to them. TLGG USA prides itself on helping our partners identify and respond to tomorrow’s trends today. Founded in 2008 by Christoph Bornschein and led by trailblazing intrapreneur, Katrin Zimmermann, TLGG USA combines the creativity of a digital agency with the depths of knowledge and rigor of a leading strategic consultancy. TLGG USA is the North American-centric arm of TLGG Consulting, one of Europe’s leading strategic consulting firms based in Berlin. A unique blend of digital natives with deep sector-specific knowledge, TLGG USA operates in a wide array of fields, including but not limited to healthcare, mobility, and finance. We can be found wherever digital revolutions are taking place—from Web3 to logistics, from Board Rooms to DAOs. Our partners include Bayer, BMW, Porsche, Lufthansa, Nestle, and more. TLGG specializes in helping our partners—from industry leaders to ambitious start-ups—tackle current and future challenges and navigate digital transformation. We help develop strategy and stick around to implement it. We are passionate about developing user experiences that are individually tailored and uniquely rewarding, valuable, and seamless. And we approach all our work with a commitment to further democratize the digital world, support social justice, and empower our partners and those who use their product and services.
- 网站
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https://www.tlggconsulting.com
TLGG USA的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- New York
- 领域
- Strategy
动态
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In an era where digital transformation is not just a buzzword but a necessity, bridging the knowledge gap between industries has become crucial ???? How can one client leverage the successful strategies of another from a completely different industry to foster innovation and efficiency? This question was discussed in a recent episode of Bill Cushard's podcast, Rebel Intrapreneur, featuring Katrin Zimmermann (she / her), CEO of TLGG USA. Katrin explained the importance of cross-pollinating ideas across sectors in order to engineer cutting-edge solutions and push the boundaries of what's possible in business today. ???? Listen to the podcast on Spotify, Apple, Google, or here to learn more: https://lnkd.in/eUsDVxzR #DigitalTransformation #Innovation #CrossIndustryLearning #BusinessStrategy
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Today, our mobility experts are looking into how luxury OEMs are tapping into the?new e-commerce?tools and technologies to redefine what luxury means in the digital age. Most luxury OEMs have already made some moves with new technologies such as NFTs and?augmented reality,?but a full luxurious digital?experience is yet to be defined.? Moving forward, as the luxury market continues looking for enhanced, digitally-savvy driving?experiences, luxury OEMs need to actively invest into new technologies and elevate their customer?experience,?from brand discovery and e-commerce, to physical driving, and community building. Luxury OEMs need to engage and retain younger audiences and new markets. However, they may be?lacking the focus needed to foster new tech and digital?capabilities. Therefore, they can consider?leveraging #ConnectedIntelligence (introduced in our article last month) to maximize the impact of?their strategy and application of new e-commerce tolls and technologies. C/o:?Stella May Lochner, Mobility Unit Lead &?Capucine C., Senior Consultant #ConnectedIntelligence #AutomotiveCommerce #NewAutomotiveEconomy #AutomotiveLuxury?#AutomotiveMarketing?#AutomotiveSoftware?#AutomotiveBranding
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