New Story is scoring major experience points (XP) with immersive in-game ads. ?? By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/3XAQneW Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google ?? https://goo.gle/3TU2ZvF #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev
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Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.
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New Story is scoring major experience points (XP) with immersive in-game ads. ?? By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/3FHLv1q Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google ?? https://goo.gle/47PUIPl #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev
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New Story is scoring major experience points (XP) with immersive in-game ads. ?? By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/4c6zA9l Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google ?? https://goo.gle/3TPEwaY #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev
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YouTube is the epicenter of culture — 20 years and counting! #Brandcast returns on May 14 with YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe, and Google President Sean Downey! Read more: https://goo.gle/4iQkEz2
?? U.S. #Brandcast - YouTube's annual Upfront is officially taking place on 5/14! YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe, and Google President Sean Downey alongside top creators such as MrBeast will dive deep into why YouTube is at the epicenter of culture. Read more ?? https://yt.be/MYgxU
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Discover how you can use YouTube BrandConnect to work with trusted creators, increase engagement, and drive results. Tap into the power of partnership ads and unlock the full potential of sponsored content ?? Learn more ?? https://goo.gle/4kFXNY2
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Google’s global chief marketing officer, Lorraine Twohill, will be sharing game-changing insights on #AI and its transformative impact on the future of marketing at #POSSIBLE2025 on April 29. Stay tuned for exclusive insights, behind-the-scenes moments, and more! Can’t wait for POSSIBLE!
?? POSSIBLE is thrilled to announce Lorraine Twohill (Global Chief Marketing Officer, Google)! ?? ??? “Lorraine has a unique vantage point, leading marketing for the company at the forefront of advertising innovation,” says POSSIBLE’s very own Christian Muche. In her session, Lorraine will share game-changing insights on AI and its transformative impact on the future of marketing. Read more here ?? https://ow.ly/3cf150Vgu8F Register Now & Lock in Your Plans—Rooms Are Going Fast! Arrive Sunday & Depart Thursday to experience everything POSSIBLE. Register now for POSSIBLE 2025 at Fontainebleau Miami Beach April 28-30 ?? https://ow.ly/3HRs50UbWQm ? Think with Google #POSSIBLE2025 #Marketing #Innovation #AI #ThoughtLeadership
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At #SXSW2025, top creators shared insights on shaping the future of culture, connecting with their passionate audiences, and the unparalleled opportunity for brands on YouTube ??
At the ‘Creators at the Epicenter of Culture’ panel at #SXSW2025, Michelle Khare, Sean Evans, Cassey Ho, and Josh Scherer shared insights on the deep and unique connection between YouTube creators and fans - creating unparalleled opportunity for brands. SXSW
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“YouTube inserts your brand authentically and seamlessly into what’s happening in culture …”? — Heather Hopkins Freeland, Chief Brand Officer, Adobe ? Read more ?? https://lnkd.in/eF3Tpx8v
Adobe partnered with #YouTube creators Natalia Seth and Tejas Hullur to empower a new generation of creative professionals, driving higher engagement and brand impact through creator-led content. Swipe to hear from Heather Hopkins Freeland, Chief Brand Officer at Adobe, and discover why YouTube is the go-to platform for authentic connections with new audiences: https://lnkd.in/eF3Tpx8v
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?? At SXSW, #YouTube creators Michelle Khare, Sean Evans from #HotOnes, Cassey Ho, and Josh Scherer from #Mythical are sharing how YouTube is at the epicenter of culture ??? Stay tuned for exclusive insights, behind-the-scenes moments, and more from the heart of the action! #SXSW2025 https://lnkd.in/gt7nm4E9
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Last week, we gathered 60 CMOs from top brands for our NY Google CMO AI Lab--a day focused on inspiration, action, and community building. We're in an important moment in our industry as marketers, with the opportunity to collectively define the future of #AI + Marketing, and unlock growth in ways we simply couldn't before. We were grateful for the chance to spend the time together digging in with this stellar group. My highlights from the day: ?? Matthieu Lorrain from Google DeepMind gave an inside look into AI today, and how it's reshaping creativity and storytelling for tomorrow. ?? Jean-Paul Jansen shared how Mars Petcare is leveraging AI to generate content more efficiently, deploy media more effectively, and develop breakthrough purpose-driven creativity. ?? Marcelle Parrish discussed how TAG - The Aspen Group uses AI to develop audience personas, identify the find the right customers, and dramatically improve speed to market. ?? Jill Cress at H&R Block gave insight into how her teams use AI to improve operational excellence and create highly personalized experiences that drive loyalty and growth with their customers. ?? A lot of amazing people came together to make this Lab (+ what's ahead for this group) impactful. A big thank you to?Kristen O'Hara, Paul Limbrey, Sean Downey, Courtney Rose, Erica Matthews Amaya Garbayo, Suzana Apelbaum, Reem Abeidoh, Kevin Fields Shannon Trainor Stark Shannon Dardashti. ? And a major spotlight on a powerhouse frontline team: Sabrina Abuzahra, Scott Shealy, Jill Sutro and Kassie Sheldon for leading on this important work. Want the TLDR from some of our discussions? Check out this Think with Google article: https://lnkd.in/eRwmVXaA #CMOAILab #FutureOfMarketing #ThinkWithGoogle
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