The Fintech Marketers And Leaders Podcast

Open banking is the future—but getting users to adopt it? That’s a whole different challenge. Luke Ladyman, COO of Cheddar, breaks down what fintechs actually need to do to build trust, drive adoption, and scale smarter. If you’re in fintech, growth, or product development, this episode is packed with strategies you don’t want to miss. Listen now: https://bit.ly/3DsX7V6

Growth isn’t luck—it’s data. Cheddar scaled to 100,000+ users by making every move data-driven. From marketing strategies to hyper-personalization, Luke Ladyman shares how fintechs can use data to win. Catch the latest episode of The Fintech Marketers and Leaders Podcast to learn how to turn insights into real growth. Listen now: https://bit.ly/4iuhdNU

Scaling a fintech isn’t just about growth—it’s about knowing when to pivot. Cheddar started as a peer-to-peer payments platform. Now? They’re redefining loyalty and financial inclusion. On this week’s episode of The FML Podcast, we sit down with Luke Ladyman, COO & Co-Founder of Cheddar, to unpack how they made the shift, why data is their biggest weapon, and what’s next for fintech. Tune in: https://bit.ly/4kDNGTM #Fintech #Growth #FinancialInclusion #StartupStrategy

Influencers can make or break your brand. Crypto and fintech marketing rely heavily on influencers—but picking the right ones is key. Imo Bábics shares how Relai carefully selects Bitcoin-only advocates, avoids the hype cycle, and builds credibility in a skeptical industry. Want to know what works (and what doesn’t)? Listen here:https://hubs.la/Q039Fvh_0 #InfluencerMarketing #FintechGrowth #CryptoStrategy

Crypto’s biggest shift? Moving from trading to saving. Imo Bábics shares why Bitcoin savers are the future and how fintechs need to adapt. Catch the full episode: https://hubs.la/Q039FC0V0

No Ads, No Problem. How do you grow a fintech when traditional paid marketing is off the table? Imo Bábics has done it—by leveraging organic marketing, SEO, and influencer partnerships to scale crypto brands. He joins The Fintech Marketers and Leaders Podcast to break down his strategies, lessons from Bitpanda, and why Bitcoin-only fintechs are the future. Listen now: https://hubs.la/Q039FQBw0

The Secret to Crypto Growth? Adapt or Die Marketing a fintech in crypto isn’t for the faint-hearted. Volatility, regulations, and limited paid ads make growth a constant challenge. Imo Bábics, Chief Growth Officer at Relai, knows exactly how to scale in this tough market. From Bitpanda to Bitcoin-only growth, he’s cracked the code on organic marketing, brand trust, and community-led expansion. Catch the latest episode of The Fintech Marketers and Leaders Podcast to learn the playbook: https://hubs.la/Q039FP260 #CryptoMarketing #FintechGrowth #BitcoinOnly

Our first podcast of the season is LIVE, and we’re kicking off with Imo Bábics, CGO at Relai. If you’re in fintech or crypto, this episode is packed with insights you can actually use: ?? How Bitcoin adoption surged post-FTX & banking collapses ?? The organic marketing playbook that works in crypto ?? Why community trust > traditional ads for fintech growth Don’t miss it! Listen now ??https://bit.ly/4jZpkDw #CryptoPodcast #BitcoinMarketing #GrowthHacking #Fintech

The Podcast is BACK! New year, new season, and we’re kicking off with an absolute must-listen episode featuring Imo Bábics, CGO at Relai! ?? How do you market Bitcoin when paid ads aren’t an option? ?? Why did self-custody solutions explode after market crashes? ?? What’s the secret to scaling a Bitcoin-only platform in Europe? Imo spills all the insights on crypto growth, trust-building, and the future of Bitcoin adoption. ?? Listen here ?? https://bit.ly/4k4sBBq #Podcast #CryptoGrowth #FintechMarketing #BitcoinOnly

We’re back with a brand new season, kicking things off with Imo Bábics, Chief Growth Officer at Relai! In this episode, we dive into: ? How Bitcoin adoption spiked after FTX & banking collapses ? Why paid ads in crypto are a no-go—and what works instead ? The secret to building trust in fintech & crypto If you’re in crypto, fintech, or marketing, you need to hear this one. ?? Listen now ?? https://bit.ly/4hJ1vOW #CryptoMarketing #FintechGrowth #Bitcoin #MarketingStrategy