The Current

"As a media buyer within an agency catering to sports brands, I've encountered countless questions from clients regarding where and how programmatic fits into their media plans." That's according to Two Circles' Dave Ajumobi, who says the answer is pretty simple: "Programmatic offers sports brands powerful tools to connect with their audiences — fiercely loyal fans — in a deeply engaging way." Read more in a recent op-ed. #livesports #programmatic #connectedTV

Inside this edition of The Current: - The founder and CEO of The Trade Desk, Jeff Green, joins The Current Podcast to reflect on the transformation of the ad tech marketplace and explain why the connected TV ecosystem is ready for an upgrade.? - We break down why The Trade Desk is partnering with smart TV makers and other streaming aggregators to develop a streaming TV operating system. - The Justice Department is recommending that Google sell Chrome, potentially opening a pathway for more transparency and advertiser control in the industry. #streaming #digitaladvertising #connectedTV

Diamond Sports Group will prioritize streaming as it seeks to reorganize post-bankruptcy. Going forward, sports fans can stream local games for the teams in its portfolio in-market through the newly named FanDuel Sports Network and eventually also through Amazon Prime Video. This opens up fresh ad inventory on these streaming platforms, giving advertisers more opportunities to access live sports. #livesports #streaming #advertising

“Ventura will usher in the most advanced CTV advertising ecosystem ever by creating the most advanced operating system.” - Jeff Green, founder and CEO, The Trade Desk The Trade Desk announced today that it’s developed a new streaming TV OS called Ventura, and it will partner with smart TV makers and other aggregators to deploy it as early as 2025. It is entering the fray to fix a broken CTV supply chain, make advertising more effective and improve the overall TV advertising ecosystem, according to Green. #streaming #connectedTV #digitaladvertising

Antitrust officials within the Department of Justice could push for Google to sell its Chrome browser, according to a report from Bloomberg. Such a remedy would have huge implications for the digital advertising industry. #antitrust #bigtech #digitaladvertising

Founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for an upgrade. Green explains why The Trade Desk is launching Ventura, a streaming TV operating system named after the California beach town where the company was born, to improve the CTV ecosystem for publishers, advertisers and consumers: https://bit.ly/3OjJMR4

VML released its annual Future Shopper survey, a vast exploration of the habits and online shopping trends of consumers across 20 countries. This year’s report features a consistent theme throughout: shoppers want more innovation from their retail experiences. #retail #omnichannel #marketing

A shorter holiday season is coming with pricing pressures for brands. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Report to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies: https://bit.ly/3UTqZ2I #retaildata #marketing #omnichannel?

Disney+ looks a lot different now than it did five years ago. In its recent earnings report, to sustain its direct-to-consumer momentum into next year and beyond, Disney pointed to the growth of its ads business and the potential draw of its live sports content. #streaming #advertising #livesports

The 2024 U.S. presidential campaign will likely be seen as one of the most fractious in history, leaving the country to wonder what’s next. One thing that the deep political divide this election cycle has made clear is that brands should be much more cautious about their messaging for fear of a misstep. #marketing #advertising #politicaladvertising