The Current

Fresh off the Department of Justice's proposal for Google to sell its Chrome browser for "unlawful monopolization" of search last week, the tech giant found itself back in federal court Monday for closing arguments surrounding its other antitrust trial, to determine if it has a monopoly of the ad tech market. #adtech #antitrust #advertising

The Department of Justice is proposing Google sell its browser Chrome (and potentially Android, too) as a remedy for "Google's unlawful monopolization" of search, according to a court filing last week. There were plenty of takeaways for advertisers from the filing, but here are three of the biggest ones. #antitrust #adtech #digitaladvertising

As closing arguments start today in Google's adtech antitrust trial, the DOJ is pursuing multiple remedies, including Google selling Chrome after a judge ruled the tech giant held a monopoly in search. Check My Ads Institute's Arielle Garcia has been following the case and joins The Current Report to break down her top takeaways, why she thinks Google has already been impacted, even before the judge issues final remedies, and what the future could hold: https://bit.ly/3Z6MfmJ #adtech #antitrust #digitaladvertising?

Last month, supply-side platforms (SSPs) including Criteo Commerce Grid, Google Ad Manager, Index Exchange and Microsoft Monetize, announced their integration with European Unified ID (EUID). This integration enables SSPs to monetize advertiser bids that include EUIDs, helping publishers tap in to this pool of demand and revenue. Media buyers, meanwhile, will be able to better reach authenticated audiences in a privacy-conscious way. #digitaladvertising #advertising #adtech

Just like humans, artificial intelligence is prone to bias. At the recent Women in AI Summit, women in leading roles at major brands like Pepsi, the NFL and Spotify shared how they are working to make AI more inclusive. What’s clear is that every AI machine is only as productive as the women steering the way. #AI #artificialintelligence #inclusion

When Jeff Green founded The Trade Desk in 2009, the concept of streaming premium content on the internet was nascent. Well, 15 years later, everything has changed. In this episode of The Current Podcast, Green explains why the company is launching Ventura, a streaming TV operating system named after the California beach town where the company was founded. It’s a full-circle moment, he tells us, but not just because of the name. Listen: https://bit.ly/4eDtjBN #advertising #adtech #streaming?

It’s been an eye-opening year for many in the media industry. Publisher dependence on social platforms for revenue, traffic, and engagement was on the minds of news media executives last week as they gathered for the Web Summit in Lisbon. And it’s providing fresh impetus for some to reimagine their content and advertising models. #socialmedia #advertising #adtech

"As a media buyer within an agency catering to sports brands, I've encountered countless questions from clients regarding where and how programmatic fits into their media plans." That's according to Two Circles' Dave Ajumobi, who says the answer is pretty simple: "Programmatic offers sports brands powerful tools to connect with their audiences — fiercely loyal fans — in a deeply engaging way." Read more in a recent op-ed. #livesports #programmatic #connectedTV

Inside this edition of The Current: - The founder and CEO of The Trade Desk, Jeff Green, joins The Current Podcast to reflect on the transformation of the ad tech marketplace and explain why the connected TV ecosystem is ready for an upgrade.? - We break down why The Trade Desk is partnering with smart TV makers and other streaming aggregators to develop a streaming TV operating system. - The Justice Department is recommending that Google sell Chrome, potentially opening a pathway for more transparency and advertiser control in the industry. #streaming #digitaladvertising #connectedTV

Diamond Sports Group will prioritize streaming as it seeks to reorganize post-bankruptcy. Going forward, sports fans can stream local games for the teams in its portfolio in-market through the newly named FanDuel Sports Network and eventually also through Amazon Prime Video. This opens up fresh ad inventory on these streaming platforms, giving advertisers more opportunities to access live sports. #livesports #streaming #advertising