The Current

Halloween spending this year is projected to drop to $11.6 billion from last year's record-setting $12.2 billion as consumers cut back due to inflation and tighter budgets. Despite the sending dip, October is growing in relevance as the kickoff to the monthslong holiday shopping season — and that's a treat for retailers. #retail #ecommerce #holidayshopping?

“Reservations are a form of cultural currency, which is something that we talk about inside Resy. So, our job is to really harness that cultural zeitgeist moment and really use that as a way to help prop up more restaurants, keep them in business and drive more demand." Resy, the reservation platform, centers itself around the communal experience that comes from dining. CMO Hannah Kelly shares how the brand has made a key point to connect restaurants and people with each other to satisfy each side on this episode of The Current Podcast: https://bit.ly/4f5dTHg

When it comes to political advertising, Uplift's Andy Barr maintains that a more layered approach combining individual, contextual and geographic targeting across screens and ad units is less wasteful. Read his op-ed to find out why this approach he proposes means new opportunities for political operatives: https://bit.ly/3Yaq3aG #programmatic #digitalmarketing #advertising

Priorities USA, the largest Democratic super PAC, is running a 100%-digital campaign in a presidential year for the first time ever. It’s activating on everything from connected TV (CTV) to audio, digital out-of-home, social and search. That the super PAC is putting this much investment in the power of digital suggests a sea change for the future of political campaigns. #advertising #digitaladvertising #streaming

"The upfront isn't dead, but it has changed." On this episode of The Current Report, Roku's SVP, Head of Global Media Revenue and Growth, Jay Askinasi, breaks down how much importance the upfronts have as deals are now being activated with the fall season underway. He also dives into Roku's success airing MLB games, and the impact of the DirecTV and DISH merger and consolidation in the streaming and traditional TV market on this episode of The Current Report. Listen: https://bit.ly/409eZ0t #livesports #streaming #advertising?

We had a great week in The Current Studio at Advertising Week New York, interviewing more that 20 industry heavyweights like Samsung Electronics America's Olga Suvorova, JLR North America's Charlotte Blank, DoorDash's A. Toby Espinosa, JPMorganChase's David Pinto-Carpenter, Starcom's Michael Epstein, and Havas Media Network's Mike Bregman. Our own Ilyse Liffreing also moderated a panel on AI with Under Armour’s Brian Boring, Tool of North America’s Dustin Callif, and award-winning director Wes Walker. Thank you to everyone who stopped by — look for their insights in fresh episodes of our podcasts and video series! #AWNewYork2024 #advertising #marketing

As marketers convened for a week of panels and networking at Advertising Week New York, the challenge and opportunity of reaching and engaging the elusive Gen Z emerged as a major talking point. We're sharing the biggest insights we gathered about this generation from this past week that advertisers need to know. #AWNewYork24 #GenZ #livesports

Inside this edition of The Current: - As marketers descend on NYC for Advertising Week 2024, the U.S. v. Google?antitrust trial, commerce networks and quality media are the talk of the town. - Marketers convene to share how they’re?reaching coveted Gen Zers, from remaining authentic to tapping in to live sports and fandoms. - On the latest episode of?The Current Report, UM Worldwide’s Andrew Littlewood breaks down why he thinks AI is advancing beyond simply being a buzzword. #AWNewYork24 #livesports #AI

More than 17,000 marketers gathered this week in Midtown Manhattan for the annual Advertising Week New York, which comes in the wake of the U.S. v. Google antitrust trial. Inevitably, the biggest story in ad tech this year drove conversations on the ground. Beyond the trial's ripple effects, other talking points across panels included the emergence of commerce networks and the valuation of premium content over cheap reach. #AWNewYork24 #adtech #antitrust

On this episode of The Current Podcast, Colgate-Palmolive’s Brigitte King explores steering a global giant through digital transformation through connected TV and its data-driven addressability. She shares why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Listen: https://bit.ly/3XWFqU9 #digitaladvertising #CTV #retailmedia