The Agency at Sikich

Every marketer wants their website to stand out, right? Well, we’ll let you in on a little secret. The key is AI-powered web personalization. Digital Marketing Director Wayne Kaufmanschmidt shares the four pillars for creating websites ready for AI-enabled personalization; making every web visitor feel like the site was made just for them. Read more here. #DigitalMarketing #WebDesign #AI

We’re proud to have provided media support for our client Shirley Ryan AbilityLab during this year’s SkyRise Chicago as more than 2,100 participants climbed up the Willis Tower, raising more than $1.4 million. From managing media interviews to coordinating the media competition, The Agency’s efforts helped raise awareness of the hospital’s annual event and the life-changing work they do every day.?Congrats to all who participated!

Honoring all military veterans ??? Today, on #VeteransDay in the U.S., we show gratitude for our veterans. With the goal of fostering a supportive community that honors service and promotes camaraderie, our Veterans & Allies Employee Resource Group (ERG) invites you to enjoy these photos of some of our Sikich team members who have served. Let us all reflect on and appreciate their sacrifices and service. Thank you to our veterans!

?? It’s spooky season and do you know what’s scarier than ghosts and ghouls? ?? Your website disappearing from search results! ?? Our SEO experts are here to identify what’s holding your site back. From powerful organic keywords to strategic backlinking and beyond, we’ll give your website the boost it needs to attract the right crowd. #SEO #Keywords

Are you tapping into the hashtag magic on your social media platforms?? If not, you could be missing out on an opportunity to skyrocket your reach and engagement! Here’s why hashtags make all the difference: ?Expand your reach: Hashtags allow your content to be discovered by a broader audience beyond your followers. Use relevant hashtags to reach people interested in specific topics and trends, and increase your visibility. ?Boost engagement: Posts with hashtags see higher engagement rates. Hashtags make your posts more searchable and put them in front of audiences seeking content on the topics you're posting about. More likes, comments, and shares mean more visibility and credibility! ?Enhance brand awareness: Consistently using branded hashtags can help build brand recognition. It creates a unique identity for your content and makes it easier for your audience to find and engage with your posts. Branded hashtags can also encourage user-generated content, further promoting your brand. Remember, the key is to use hashtags strategically and relevantly. Don’t overload your posts; instead, choose a mix of popular and niche hashtags to maximize your impact. #SocialMediaStrategy #EngagementBoost #BrandAwareness

ICYMI??: Our good friends Safety Technology International, Inc. (STI) recently launched their new global website. After years of multiple sites to cater to users geographic locations, STI now has a one-stop-shop for all of their clientele. Utilizing headless website development, the new and improved STI website is faster, renders seamlessly on all devices, and is easier to use. Take a look at the new STI Global linked in the comments below!

In the world of email marketing, crafting engaging content is just the beginning. To truly drive conversions and achieve your goals, an effective call to action (CTA) is essential. Here’s why CTAs are a game-changer: ??Directs your audience: A clear CTA guides your readers on what to do next, whether it's making a purchase, signing up for a webinar, or downloading a resource. ??Increases engagement: By prompting immediate action, CTAs encourage interaction and keep your audience engaged with your content. ??Measures success: CTAs provide measurable results. By tracking click-through rates and conversions, you can assess the effectiveness of your campaigns and make data-driven decisions. ??Enhances user experience: A well-placed CTA makes it easy for your readers to navigate your email and find value, improving the overall experience. Follow us for more insights on optimizing your email marketing campaigns! #CallToAction #EmailMarketing

Our agency is growing, and we’re on the hunt for a talented Digital Marketing Manager to join our dynamic team! ??If you’re a strategic, goal-driven professional with a passion for both organic and paid campaigns, we want to meet you.?? In this role, you’ll lead impactful marketing initiatives that deliver real results, working in a fast-paced, collaborative environment where creativity and top-notch client service are key. Ready to make your mark and help drive our success??Discover more about this exciting opportunity and what makes our team special here:

LinkedIn is constantly evolving its platform to improve the user experience and foster more engagement. But what does this mean for marketers who want to reach their target customers on LinkedIn? Check out our article ?? on two recent changes to LinkedIn and how you can use them to your advantage. #LinkedInMarketing #SocialMedia