Televisionation

(Clip - 1:15) Josh Chasin, Principal of KnotSimpler, Inc., talks about what #Aquila (Association of National Advertisers) and why they are working with virtual IDs with Meta, TikTok, Amazon Ads and Google. This is a clip from a longer "master class" on measurement topics that will be published next week in ITVT's free email newsletter (https://lnkd.in/gVzWSwex) within our Televisionation channel. #CrossMediaMeasurement #Aquila #AdvertisingInnovation #PrivacyProtection #WFA #DigitalAds #MarketingTrends #AdTech #DataPrivacy #MediaStrategy

On Creating a Memorable Brand: The Power of Simplicity -- This short clip (2:23) features Josh Chasin, Principal of KnotSimpler, Inc., who explains how he came up with his unusual brand. The full length interview with many insights will publish next week on Televisionation! #Branding #Simplicity #BusinessGrowth #CreativeProcess #MarketingStrategy #WordClouds #EntrepreneurLife #MemorableBrands #UnderstandingComplexity #DecodingIdeas

In an extensive "master class" Televisionation "Swedlow Show" interview on all kinds of measurement/advertising topics that I had with Josh Chasin, Principal of KnotSimpler, Inc. (to be released next week), he talks about working with the Association of National Advertisers (ANA) new group called Aquila, about trust and the goal behind the new group and what the KEY question to ask is! #Aquila #AdvertisingInnovation #AlternativeCurrencies #MarketingStrategy #DigitalAdvertising #TrustInAdvertising #CampaignPlanning #AdTech #MarketTrends #BusinessInsights

Michael Bologna, Chief Accelerator at BrightLine.tv, talks with me about how their ads did at the Olympics and the importance of industry unity when solving hard problems. Full interview here: https://lnkd.in/gxXeCzD3 #InteractiveContent #MediaInnovation #FutureOfAdvertising #CTVAds #IndustryCollaboration #ContentTrends #DigitalMedia #OlympicsExperience #MarketingStrategy #AdTech

TVOT CONNECT (on Zoom) is today at 2:00 PM ET / 11:00 AM PT Free Registration https://lnkd.in/dWxgEW2f Speakers are Alia J. Daniels, Co-founder and COO of Revry and Shawn Eldridge, VP of Business Development and Content at Plex, Inc. "Specialty + FanForward: #FAST direct and programmatic ad challenges." Moderators will be Colin Dixon, Chief Analyst of nScreenMedia and myself. FASTs present an intriguing opportunity and challenge for smaller content providers focused on specialty and fanforward content. On the one hand, FAST services represent an unprecedented opportunity to aggregate small regional viewers into a large national addressable audience. On the other hand, optimizing ad values in their channels and on-demand content through the services is problematic. In this session, we’ll discuss how content providers prosper in the FAST environment, how programmatic platforms are key to achieving success, and some of the gotchas to avoid or at least keep an eye on.

1:52 Min Clip: Alexis Ga?, CRO of Cleeng, (full interview! https://lnkd.in/gvvVck68) talks about how their tools provide flexible payment methodologies to meet client needs in a global marketplace offering recommendations for subscriber conversion strategies depending on their needs at the time. #PaymentSolutions #BusinessFlexibility #TechVendor #GlobalMarket #SubscriberConversion #PaymentMethods #DigitalPayments #CarrierBilling #ApplePay #GooglePay

2:07 Minute Clip: I spoke to Kerry Benson, SVP Creative Strategy at Kantar, about their new report "Kantar 2025 Super Bowl LIX Ad Analysis Final Report." This clip is called "Innovative Advertising: Brands Ditch the Playbook." Discover how brands are embracing bold strategies beyond traditional celebrity endorsements. We explore the shift towards emotional storytelling and artistic visuals, showcasing the creativity in today's advertising landscape. Will 2024 bring more daring campaigns? ChatGPT OpenAI and Google Gemini are featured. Let’s find out! #InnovativeAdvertising #BrandStrategy #CreativeMarketing #EmotionalStorytelling #2024Trends #AdvertisingTrends #VisualStorytelling #MarketingInsights #OutsideTheBox #FutureOfAdvertising

1:59 Sec Clip: Yan Liu, CEO, TVision on "Passive Data Collection: The Future of Audience Measurement." Coalition for Innovative Media Measurement (CIMM) is mentioned. It is taken from my longer interview with him here called "Cracking the Code of Attention" https://lnkd.in/gVkZ6EhZ More to come. #measurement

On Televisionation on my "SWEDLOW SHOW," I chatted with “Chief Carbologist” Mandy Silverman, aka?@mandyliciouschallah?on Instagram (see lots of visuals), to dive into her meteoric rise as a #socialmedia baking sensation.?With over #500 inventive #challah #recipes and a thriving #videocommunity,?Mandy has mastered Instagram reels to not only showcase her artistic baking but also engage a passionate fanbase with step-by-step tutorials and creative inspiration. FULL INTERVIEW: https://lnkd.in/gAeQTApY Her story proves that with the right strategy, video can bring your craft to life and grow a loyal, interactive audience. Watch to learn how she turned her challah passion into a social media empire!