BuyerForesight Unconference

A perfect end to a day of inspiration at the San Francisco Marketer's Unconference at InterContinental Mark Hopkins San Francisco. Thank you to everyone who joined us for an evening of networking and cocktails! The cocktail session was more than just a social hour, it was a time for meaningful connections and shared goals. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

How can you make leadership care about ecosystem-led growth? By spending as much time on internal partnerships as your external ones. During our final panel of the day, our panelists Manjusha Gangadharan, Greg Portnoy, Megha Chaudhry, and Lisa M. Bellamy discussed the importance of internal stakeholder buy-in. One takeaway? Treat your internal partners like your external ones. Understand they need to succeed and how they measure success and explain to them how you can help them. It’s not enough to assume you have the same goal because you’re in the same organization. Fantastic insights from our panelists and participants! #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

How do you differentiate yourself in a crowded attention economy? Focus on the customer. Standing out is most successful when you center focus on the customer and not what your competitors are doing. This is just one takeaway from Heidi Webster,?Varun Kohli,?Ian Gomez,?and Damra M. from our third panel of the day “Aligning Field and Partner Marketing: Navigating the Attention Economy”. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

How and where are your customers buying? In our first panel of the Marketer’s Unconference in San Francisco, this question was one of many explored when discussing how to unlock margin expansion alongside revenue within partner ecosystems. You don’t have to do what has always been done - think of partnerships like any other GTM movement. Thank you to our fantastic panelists Greg Portnoy, Amelia Hadfield, Shishir Garg, and Abhishek Bhattacharya! #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

Partnerships are a data-backed necessity. Capital scarcity is forcing organizations of all sizes into partner motions to continue to grow. As such, it’s never been a better time for partnership leaders to grab a seat at the table. Thanks to Asher Mathew, CEO of Partnership Leaders, for an enlightening keynote on how to have the strategic conversations needed to secure and keep this seat. An incredible session to kick off the San Francisco Marketer’s Unconference! #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

The energy is high, and we’re kicking off the San Francisco Marketer's Unconference at InterContinental Mark Hopkins San Francisco with an inspiring Keynote from Asher Mathew, CEO of Partnership Leaders. We're getting warmed up for a day filled with conversations, inspiration, challenges, insights, innovative strategies, and best practices. We can't wait to hear from everyone present! #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

We are ready to roll at the San Francisco Marketer's Unconference at InterContinental Mark Hopkins San Francisco! With some amazing marketing professionals joining us from in and around The Bay Area today, we can't wait to have a day filled with great networking and insights. Stay tuned, there's more to come! #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

Setting up for success—catch a glimpse of what goes on behind the scenes at the San Francisco Marketer's Unconference at InterContinental Mark Hopkins San Francisco. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

Companies are realizing that field and partner marketing need to evolve together. Join Heidi Webster from Equinix; Damra M. from Tata Consultancy Services; Varun Kohli from Cequence Security and Ian Gomez from Writer at the San Francisco Marketers' Unconference on October 1st, where we will explore data from 500+ co-marketing events held in the past year, with input from sponsors, partners, and attendees, showing the necessity of: - Selecting key partners and planning proactively - Sales team collaboration on account-based targeting - Delivering collective value propositions - Fast follow-up after events - Tracking the sustained impact of event promotions Join us → bit.ly/4foNJQt #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024