I think "Business Culture" exists and depending on the collection of ideas, stories, and traditions, it can impact an individual and a community's success. As I consult and work with start-ups at UCSD and Barrio Logan, I see a common issue with how people relate to their start-ups. Many founders have misconceptions, misinformation, and strongly held beliefs ingrained in them from childhood to the present that they struggle to change.
As a Latino, I see this even more in Barrio Logan where I work with many start-ups. We lack a more helpful and productive "business culture" that works for us and enables our careers and start-ups. Unfortunately, our business culture is a mish-mash blend of influences from friends, family, popular media, and for a very limited few, higher education institutions.
It's essential to address this issue and revolutionize our business culture, as culture drives action, consciously or unconsciously, determining our fate. The Latino community, the largest ethnic minority in the US, represents over 60 million people, accounting for 18% of the US population. Notably, in states like Texas and California, Latinos make up nearly 40% of the population, with over 50% of the under-18 population being Latino. From Bio-Tech to the Barrio, this next generation must succeed so we not only sustain our current economic activity but grow it and improve the quality of life for all.
My goal is clear: I want to build a new business culture to enhance the success rate of Latinos in their careers and their business start-ups. By offering new perspectives, and stories, and translating the best business advice into relatable insights, I aim to empower Latino individuals to thrive professionally and as entrepreneurs. Expect to see more from me on LinkedIn and other social media channels moving forward!