T-Mobile Advertising Solutions

Ryan Bricklemyer will be a featured speaker at the upcoming AdExchanger webinar, That’s the Way the Cookie Crumbles: Supply Considerations in 2025. Join Ryan and industry experts as they dive into the future of supply chain dynamics in the world of digital advertising. Don’t miss out—secure your spot now! The webinar is on Wednesday, September 11 at 12:00 EST. ?? Register now - https://lnkd.in/dHAcnnX3

We’re thrilled to see Jean-Paul Colaco and T-Mobile Advertising Solutions recognized among ADWEEK’s "16 Execs Building Ad Businesses"! T-Ads reaches over 240 million consumers and delivers ads across over 700 million screens, and we're just getting started! We’re excited about all the opportunities to help marketers drive better outcomes and connect with the right audience on the right screen. Check out the article to learn more. https://lnkd.in/eUUx4wMc #bymarketersformarketers #advertising #media

VAB's State of TV Measurement Series continues tomorrow August 20 at 12:00 EST with an all-female Executive Roundtable: "From Tech to Tools: How to Win at Measurement Through Identity"! Our very own Andrea Zapata, VP of Advertising Data, Measurement & Partnerships at T-Mobile Advertising Solutions will be sharing her expertise alongside industry leaders Leslie Wood, Chief Research Officer at iSpot.tv, and Laura Bernstein Grover, SVP and Head of Client Solutions at EDO, Inc. Discover how to harness data for effective targeting, measurement, and optimization across various screens and platforms. Register today! https://lnkd.in/gUP-nmSZ

From installing screens in rideshare vehicles to its nearly 12,000 stores, T-Mobile Advertising Solutions is innovating how brands connect with consumers. Kevin McGurn, VP of Sales, Marketing, and Distribution discusses our authentic approach and how we’re applying our mobile learnings CTV and DOOH. https://lnkd.in/g79_4huF

?? Don’t Miss the Latest IAB Pulse Episode! ?? Tune in for the newest episode featuring Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions. In this engaging discussion with Angelina Eng and Chris Bruderle, Andrea will dive into Strategic Data Approaches in the Privacy-by-Design Ecosystem. They’ll address the importance of embracing a privacy-first approach, prioritizing consumer value, and exploring key strategies to redefine success in advertising, marketing, and measurement. Episode Release: Wednesday, July 31 at 12:30 EST Watch Here: https://lnkd.in/e6X3p3H9

With the first half of the year over, we've been fortunate to host some exciting event activations at CES in January, MAU Vegas in April, our very first IAB Newfront event in April/May and, of course, the Cannes Lions International Festival of Creativity in June. Our beachfront cabana in Cannes was even recognized as one of the top brand experiences at the festival by both BizBash and Event Marketer. Check out our 2024 Cannes Lions sizzle reel and don't forget to watch all of the great panels and firesides chats we hosted by clicking here: https://lnkd.in/et8FKmAP

On the final day of our speaker series last Wednesday at the Cannes Lions International Festival of Creativity, we hosted one panel and two fireside chats. The panel was moderated by T-Mobile’s VP of Data & AI, Jeffrey Frantz, and featured Dor Birnboim (VP, Sales & Partnerships at Unity), Alice Colarusso (VP, Growth Marketing and Engagement at H&R Block), and Stephani Estes (Chief Media Officer at Goodway Group). Among other topics, it hit on the best practices for using data and AI in a privacy-focused landscape. This was followed by a fireside chat with Megan Ramm (Head of the Americas at Uber Advertising) and Cherian Thomas, our Senior Director, Retail Media & DOOH, which focused on our new joint partnership that will help grow Uber’s JourneyTV advertising footprint to over 50,000 vehicles in the US by offering a portion of our rideshare inventory. Lastly, our VP of Sales, Marketing and Distribution, Kevin McGurn, sat down with the Global Senior Marketing Director for Google’s Android Ecosystem, Menaka (MK) Shroff, to discuss the future of retail media and her excitement about being our first-to-market in-store retail media partner. All three video recordings are now available on demand, as well as our other four panels from earlier last week. Enjoy! https://lnkd.in/et8FKmAP

On day two of last week’s Cannes Lions International Festival of Creativity, we hosted two more panels inside our beachfront cabana: one on how brands can meaningfully connect with Gen Z and the other on the importance of reaching multicultural audiences with authentic messaging. A massive shoutout and thank you to both our panelists and moderators, including Liz Caselli-Mechael (Head of Digital and Content AVP, Global Corporate at Nestlé), Vanessa Craft (Global Head of Content Partnerships at TikTok), Daniel Tchernahovsky (VP, Global Business Development at AppLovin), Shaina Zafar (Executive, Next Gen, UTA Marketing at United Talent Agency), Alison Weissbrot (Editor in Chief at Campaign US), Christiane De Carvalho (VP, Strategy and Solutions at Acxiom), Beverly Jackson (VP, Brand and Product Marketing at Zillow), Robert Vélez (VP, Inclusive Network & LATAM Sales at Vevo), and Steven Wolfe Pereira ?? (EVP, Chief Client Officer at TelevisaUnivision). Video recordings of these sessions are now available on-demand here: https://lnkd.in/et8FKmAP.

Over the last three years, we've had the honor of hosting some of the leading brand, agency, and advertising executives at the Cannes Lions International Festival of Creativity for our annual speaker series. And this year was no exception. Thank you to our panelists who participated in our day one sessions last week, including Birk Cooper (CMO at Fetch), Nicole Parlapiano (CMO at Tubi), patrizio spagnoletto (Global CMO at Warner Bros. Discovery), Roxy Young (Chief Marketing and Consumer Experience Officer at Reddit, Inc.), Jonathan Hunt (VP of Media at HubSpot), Remy Stiles (CEO, North America at Kepler), Jasmine Anderson Taylor (Head of Consumer Marketing at Instacart), and Georgina Thomson (Managing Director, L’Oréal Investment Lead at Beauty Co-Lab, a bespoke unit of Omnicom Media Group). Be sure to check out the videos of our first two sessions — individually moderated by our SVP and Chief T-Ads Officer, Jean-Paul Colaco, and our VP of Sales, Marketing and Distribution, Kevin McGurn. More to come tomorrow! https://lnkd.in/et8FKmAP

???? Another fantastic, busy, and fruitful week at the Cannes Lions International Festival of Creativity. A huge thanks to our partners, friends, and sales and marketing teams for making this all come to life. Over the next three days, we'll be sharing photos and videos on demand from our speaker series which included leading brand and agency executives from Google, HubSpot, Instacart, Kepler, Nestlé, Omnicom Media Group, Reddit, Inc., TikTok, Tubi, Uber, United Talent Agency, Vevo, Warner Bros. Discovery, and so many more. But for now, take a look at our beachfront cabana if you didn't have a chance to stop by last week! ????