Health care professionals use Strategic Health Care Marketing to discover new solutions being tested and new thinking that’s emerging at hospitals, health systems, physician groups, and other health care providers across the nation. They find insight and analysis of how others solve problems and meet challenges like the ones facing you and your organization. On subjects such as health care advertising, social networking, brand management, access strategies, patient journey mapping, niche marketing opportunities, population health, new product development, physician relations, customer relationship management, ROI, special markets, pricing, quality and patient engagement. Simply put, health care strategists read SHCM because they know it gives them insights and guidance they will get nowhere else.
Strategic Health Care Marketing的外部链接
Join us Dec. 11!
Healthcare Marketing Friends, I'm happy to share that Christine Kotler will be joining this (ever-increasingly amazing) panel with Sarah Sanders, Chris Bevolo, and Chris Boyer on December 11, discussing the changing role of the Chief Marketing Officer at health systems and hospitals. Free to register, and I hope you can join us! https://lnkd.in/gQXY6mhm Baptist Health, BPD, UCSF Health, eHealthcare Strategy & Trends, Strategic Health Care Marketing #healthcaremarketing
Strategic Health Care Marketing转发了
Healthcare marketing friends: I'm very excited to share that Sarah Sanders will be joining our panel, with Chris Bevolo and Chris Boyer, on December 11, discussing the changing Chief Marketing Officer role at health systems and hospitals. Free to register. I hope you can join us: https://lnkd.in/gQXY6mhm UCSF Health, BPD, Strategic Health Care Marketing, eHealthcare Strategy & Trends
Struggling to demonstrate clear ROI in your health care marketing? Tune in for our free webinar on Nov. 19 with Cody Brutlag to learn how Health Risk Assessments, combined with a customizable matching algorithm, can boost patient engagement and justify your marketing spend. Save your seat today! https://lnkd.in/ghJWiUYW #healthcare #healthcaremarketing #webinar
The health care workforce crisis is pushing hospitals and health systems to rethink their recruitment strategies. Read our recent article by John A. Marzano to learn how two health systems integrate marketing and HR to bring new life to the health care recruitment process—with insights from Leigh Ann Coleman, Rachel Smith, Marlana Voerster, & David Yanoshik: https://lnkd.in/g_QndTEw #healthcare #hospitals #healthsystems #healthcaremarketing #HR #recruitment
Healthcare marketers face increasing pressure to demonstrate clear ROI, yet fewer than 10% achieve this goal. Join us for a free webinar on Nov. 19 with John A. Marzano, Cody Brutlag, and Dan Lavelle to learn how Health Risk Assessments can help you show clear ROI for your media investments. Register now! https://lnkd.in/ghJWiUYW #healthcare #healthcaremarketing #hospitals #healthsystems
??Last chance to register! Join us TODAY @ 2pm ET for our free webinar, "The Power of Plain Language in Physician Marketing." Discover the benefits of using plain language when marketing to physicians and get practical tips for transitioning from technical jargon to clear communication. Register here: https://ow.ly/gqRG50TuK9p
???What does it take to create and maintain a successful healthcare podcast? Leaders from 3 top health systems recently shared their objectives, production processes, and critical success factors that characterize their award-winning podcasts. Learn more: https://ow.ly/5pAX50TuIpk #healthcaremarketing #podcasts #podcasting #hospitals #healthsystems #healthcare
Next Wednesday (9/25)—Learn why plain language is key to effective physician marketing in our free webinar with Ahava Leibtag and Shelley Heinrichs. You’ll get practical tools and strategies to create content that resonates with busy physicians. Register here: https://ow.ly/XmRz50TpCj6 #healthcaremarketing #hospitals #healthsystems #marketingstrategy #contentcreation #healthcare #webinar
Healthcare marketing doesn't have to be complicated. Join us on Sept 25 for a free webinar with Shelley Heinrichs where you'll learn the benefits of using plain language in physician marketing. Discover how clear communication can boost physician engagement and decision making. Register now! ?? https://lnkd.in/ghAYgCWC #copywriting #healthcaremarketing #healthcaremarketers #plainlanguage #hospitals #healthsystems #healthcare #webinar
Traditional healthcare marketing often uses complex, jargon-heavy content, assuming educated audiences prefer it. But they don’t. Ongoing research shows that physicians prefer clear, concise communication. Tune in for our free webinar on Sept. 25 with Ahava Leibtag to learn about the benefits of using plain language in physician marketing and how to overcome the misconceptions of plain language in health care communication. Register now! https://lnkd.in/ghAYgCWC #healthcare #healthcaremarketing #hospitals #healthsystems #contentmarketing #copywriting #webinar