Storyful Intelligence

?? AI risk for brands isn't a future problem—it's an imminent reality and "now is the time to prepare," explains Storyful's CEO Maria Pacheco. In 2025, AI-driven influence campaigns are largely focused on politics and international events, but brands won’t be left out for long. As AI tools become more accessible, so does the ability to manipulate narratives at scale. ?? The key to staying ahead? Investing in intelligence that can identify bad actors, track emerging narratives, and assess their impact on target audiences—before reputational damage is done. Storyful Intelligence is a partner to the world's leading brands, providing expert analysis on risks, opportunities, and the industry trends that matter. #AI #brandsafety #reputationmanagement (Video credit to CMO Alliance from September's CMO Summit)

?? What You Need to Know About 340B ?? Federal program 340B has ballooned into a multibillion-dollar system, one facing scrutiny, lawsuits, and misinformation-fueled controversy. ?? Pharma giants like Johnson & Johnson and Eli Lilly and Company are battling regulators over pricing models, while investigative reports question whether the program truly benefits the underserved. ?? As legal and political tensions rise, Storyful's Abby Reynolds uncovers the latest developments in the 340B conversation and what it means for pharma and healthcare brands.

?? Nearly half of postmenopausal women in the U.S. use some form of #HRT, while England's HRT prescriptions have doubled since 2020. What's next? Major #pharma companies, including Bayer, Novo Nordisk, Eli Lilly and Company, Merck, and Pfizer are expanding into global markets for these therapies. ?? This growth comes as new research has debunked safety concerns. Medical review boards are now citing HRT as a first-line menopause treatment. Storyful's latest report by Ria Knapp covers balancing HRT perceptions with research, and what this evolving discourse means for brands. ?? https://lnkd.in/eQPr4pAR

?? Netflix is eyeing podcasts – here’s why it matters ?? Netflix has resisted creator-driven programming–until now. After seeing YouTube’s success in the space, the streaming giant is reportedly courting top podcasters, having met with Call Her Daddy’s Alex Cooper before her SiriusXM deal. ??Why the shift? According to Storyful research, the golden age of audio is here. Podcasts and audio formats are pulling audiences away from traditional media. One-quarter of U.S. adults now get their news from podcasts. Shows like The Joe Rogan Experience shaped 2024’s U.S. election discourse. Another edge? ?? No FCC red tape. Creators, and the brands that back them, have an unfiltered connection to audiences. The smartest companies aren’t just buying ad slots; they’re building branded podcasts that drive credibility and influence. Is your brand listening? ?? Check out Storyful’s roundup of the top 5 trends shaping social media in 2025: https://lnkd.in/e_63qm_b #netflix #podcast

???Super Bowl LIX's showdown between the Kansas City Chiefs and Philadelphia Eagles isn't just a historic rematch–it's a social media showdown. Who's winning online? From on-field action to the halftime show, Storyful's Abby Reynolds covers the trends, players, advertisers, and stats you need to know heading into game day. #SuperBowlLIX #SuperBowlAds

?? The global hormone replacement therapy (#HRT) market—valued at $22 billion—has faced shortages amid increasing demand in recent years. As interest in HRT rises for menopause and gender-affirming care, so do questions and misconceptions about who it is for, what it treats, and whether it's safe. How are social media, policy shifts, and public perception shaping the future of HRT? ?? Tap in for the latest insights on the evolving discourse by Storyful's Ria Knapp.

As the energy of the election cycle fades, U.S. consumers are recalibrating their focus, shifting from campaign promises to the economic realities of the new administration. ?? To understand how the election cycle and its outcome have impacted consumer behavior, Storyful's Sarah Grant analyzes social media conversation to reveal how politics have played a pivotal role in reshaping conversations across major industries: tech, crypto, retail and e-commerce, and energy.

?? Are decentralized platforms the future of social media? Elon Musk’s acquisition of Twitter (now X) in 2022 has driven many users to seek alternatives. Policy changes, rising misinformation, and problematic content have fueled a notable decline in X's mobile app activity. Enter platforms like Bluesky Social and Mastodon. Bluesky, founded by Twitter’s former CEO, is attracting users nostalgic for the old Twitter experience. With its decentralized, open-source approach and focus on privacy and transparency, it’s growing fast—reportedly at 0.5 users per second. Read on for the 5 Trends Shaping Social Media in 2025, a roundup by Storyful's Caelin Eisenberg ?? https://lnkd.in/e_63qm_b #socialmedia #2025trends #platforms #ElonMusk

?? Bluesky is on the rise, Reddit is thriving, and TikTok might be in trouble. The social media landscape is shifting fast. Discover the 5 trends rewriting the social media playbook in 2025 and how to stay ahead of the competition. ?? Click in for the latest from Storyful's Caelin Eisenberg.

?? The Federal Trade Commission, Congress, and States are demanding Pharmacy Benefit Manager (#PBM) accountability. Recent FTC Lawsuits against CVS Caremark, Express Scripts, and OptumRx intensified scrutiny of anti-competitive practices. A significant focus is on #insulin affordability and monopolistic behavior. Storyful’s latest report by Sarah Grant analyzes the public outcry, regulatory investigations, and bipartisan reform efforts shaping a transformational moment for the #healthcare industry. https://lnkd.in/egF32Bwa #pharma #pharmatrends