Spotify Advertising

Last week, Spotify released its Q3 earnings report—recording strong results to bring us one step closer to a full year of profitability. – Monthly active users (MAUs) increased to 640M globally (up 11% Y/Y) ?? – Ad-supported MAUs increased to 402M (up 11% Y/Y) ?? – Ad-supported revenue increased by 6% Y/Y ?? Click the link to read our recap of the key moments and milestones for advertisers: https://lnkd.in/eAPjumKR ??

How do you promote a gift box, dream experience, and innovative brand all in one package? That’s what French ecommerce brand Wonderbox aimed to do with their ambitious Spotify Advertising campaign during the festive season. To help gift-givers think outside the box—and lucky recipients do things they never dreamed possible—Wonderbox worked with Spotify’s creative strategy team to maximize the value of their audio and video assets and reach new audiences throughout France. The result? 96% completion rate +1.5M impressions 0.1% click-through rate Click the link for the full story—and inspo for your 2024 holiday campaign with Spotify Ads ? https://lnkd.in/e4YB9v9b ? #holidayadvertising #holidayads

Need some last-minute inspo for your brand's 2024 holiday campaign? Heineken wanted to engage with German beer drinkers on Spotify ahead of the holiday season with a simple message: The best gifts are in the fridge. To brew up interest, they worked with Spotify's creative strategy team to craft a storyline linking Heineken to the theme of holiday togetherness—told through the medium of audio. The result? +15 pts in Recall of Heineken ads on Spotify +6 pts increase in Message Association (music ads) +15 pts increase in Message Association (podcast ads) Click the link for the full story ? https://lnkd.in/ew6Q2Xfz ? #holidayadvertising #holidayads

Gen Z has a reputation for catapulting new sounds into the cultural spotlight—but how do they view themselves? ?? ?? Check out the full report to get actionable Gen Z trends and insights for your marketing plans—and find out if you guessed the correct stat below! ? https://lnkd.in/gvF6VQeD ?

We recently partnered with MAGNA Global on a study that uncovered the most effective tactics for creating breakthrough podcast ads. Check out the report to get data-backed recommendations to inform your next podcast ads campaign!

Gen Zs are soundtracking their lives on Spotify, and our 2024 Culture Next report unpacks the latest Gen Z trends we’re seeing on the platform. Check out the full report to get actionable insights for your marketing plans—and find out if you guessed the correct stat below! ? https://lnkd.in/gvF6VQeD ??

Last week’s Spotify Supper in London delivered a scintillating evening that showcased the magic of Spotify in a way that resonated with our partners ???? We took guests on an immersive dining journey, exploring how Spotify is the essential daily companion—all without leaving the dining table! ????? And with a stunning live performance and Q&A with Jordan Mackampa, it truly was a night to remember. Next stop: Melbourne!?????

Last week, we published Culture Next 2024—our annual Gen Z trends report—to unlock fresh data and insights around how Zs are shaping culture on our platform through their streaming habits and preferences. Check out the full report to find out if you guessed the correct stat below! https://lnkd.in/gvF6VQeD ?? ??

Rachel Lindsay, Camila Cabello, and Spotify's Jessica Levinsohn spilled the tea at Advertising Week on how Spotify enables creators and brands to connect with fans. Check out the highlights with this @Variety exclusive.

No one embraces Spotify as a part of their daily routine more than Gen Z—who are building their coming-of-age soundtrack with Spotify right now. In this year’s Culture Next report, we explore how young fans and creators connect with and shape culture on Spotify, and how brands can tap into these insights to create more relevant campaigns. ?? Try our interactive trend analyzer to see what Gen Z streaming trends you match with! https://lnkd.in/gvF6VQeD ?? ?? #marketingstrategy #marketingtips #digitalmarketing #culturenext