Spotify for Artists

Spotify pays the majority of every dollar we generate from music back to your selected rights holders (record labels, publishers, PROs, collecting societies) and distributors ?? In 2024, that added up to more than $10 billion, the largest in music industry history. When Spotify first launched in 2008, the music industry was in steep decline, with piracy driving recorded revenues from 2001's $22 billion down to a low of $13 billion in 2014. Now, a decade from that low, streaming has since powered a resurgence in the industry, as global revenue approaches $30 billion. And Spotify alone has now paid out nearly $60 billion all-time to music rights holders. Today, we updated our annual Loud & Clear report, designed to demystify how artists earn money through streaming, and highlight the evolving global music landscape. We’re still the only music streaming service to share this level of royalty data. Swipe for the 2024 Takeaways you need to know, then visit the link below to explore the full report. ?? https://lnkd.in/e4Q3zUXU

Campaign Kit reporting just got an upgrade! This new interactive fan visualization in the audience development section and enhanced table view in the performance details section were developed with artists and their teams in mind to get even more granular audience data ?? Swipe for an overview of each update, then head to Spotify for Artists to see the updates in action.

Welcome to The Download ?? Here you’ll find key Spotify for Artists updates you may have missed over the last few months, like our newly released live events page. Swipe to check out the rest of the updates in this month’s download ??

Spotify for Artists update alert ?? With the new Live Events page within the Merch & Events tab, you can now see an overview of upcoming and past shows listed on Spotify, and track how your shows are being discovered and saved by fans.

We just released Spotify's annual music economics report - Loud & Clear. Our payouts have grown 10x in the past decade, surpassing $10 billion in 2024. This isn’t just a milestone for us, it’s a new era for the industry - as you can see in some of the other progress for the industry we share in the report. If you want to learn more, check out https://lnkd.in/gABcsq3N

Spotify's yearly Loud & Clear report is here! We dive into the evolving global music landscape, provide clarity on royalty distribution, and break down some important misconceptions around Spotify’s payouts. If you want to get into it, you can get the full report here:?loudandclear.byspotify.com

Learn how the team behind the album of the summer, “brat,” used Showcase and Marquee campaigns to maximize its visibility and streams after the album's release in our newest Masterclass: “Supercharging the Release Moment,” at the link below. https://lnkd.in/gz3Wiwm8

Kane Brown’s use of Clips in his Countdown Page for “The High Road” is a great example of engaging fans ahead of an album drop. Here’s why it worked: ? Clear call-to-action – Fans knew exactly what to do: pre-save the album. ? Teased new music – Highlighting ‘Backseat Driver’ got fans listening early. ? Made it personal – Kane’s direct message felt authentic and engaging. Adding a Clip to your artist's Countdown Page can help create buzz, build anticipation, and drive early streams. In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages got an average of 2x more pre-saves than artists who didn't.

“It really puts artists and labels in charge and gives them the tools from the pre-release phase through post-release.” Get more Spotify for Artists insights from Emily Puterbaugh, VP of Streaming at Secretly Group , in our new Masterclass: “Supercharging the New Release Moment” at the link below. https://lnkd.in/gz3Wiwm8

In our new Masterclass: “Supercharging the New Release Moment,” EVP of Streaming and Sales at Atlantic Music Group, Drew Maniscalco, discusses the importance of Countdown Pages as a part of an artist’s new release strategy, and how his team used Clips during #charlixcx’s “brat” rollout to drive pre-saves and fan engagement. Watch the full video now at the ?? below: https://lnkd.in/gz3Wiwm8