Spheric Consumer

The release of US seafood consumption data for 2022 from the National Fisheries Institute gives the first real glimpse into how consumers reacted to the strongest inflationary environment since the 1980s. Key takeaways: 1) The amazing increase in seafood consumption during the pandemic was no paradigm shift. It was all about consumers being flush with cash and not having many things to spend it on 2) Salmon and shrimp are expensive for many US consumers 3) Consumers are not trading down to cheaper seafood (tinned fish craze aside). They are trading OUT, to chicken. Even the pork industry won back customers with the Pork: Be Inspired marketing campaign by the National Pork Board. This cleverly tapped into ethnic food trends. Marketing strategies for proteins are important. Look at tilapia data, a cheap fish that is losing consumers, even amid the flight to cheap protein. This has a protein category that has no unified marketing strategy and is defenseless against baseless claims (the worse than bacon one, for example). This is partly why George Crocker and I (Matt Craze) wrote the US Seafood Consumer Sentiment Report, to figure out what strategies the industry can adopt to improve customer retention (www.sphericconsumer.com). It's also framed our work with the Global Shrimp Forum to build a marketing campaign to spur shrimp demand in the key US market.

Read why seafood's absence in the deli counter is the missed opportunity of the industry. Thanks to the Global Seafood Alliance for publishing our article in the Advocate.? ? https://lnkd.in/dAMwzyui ? #SeafoodTrends #SphericConsumer #MarketInsights

Read why seafood's absence in the deli counter is the missed opportunity of the industry. Thanks to the Global Seafood Alliance for publishing our article in the Advocate.? ? https://lnkd.in/dAMwzyui ? #SeafoodTrends #SphericConsumer #MarketInsights

Spheric Consumer will assist the Global Shrimp Forum Foundation in consumer research to help boost shrimp consumption. Our work will provide insights into the consumer attitudes and behaviours that impact the purchase of shrimp. Spheric Consumer is a seafood-oriented strategy and consumer research firm led by global marketing strategist George Crocker and seafood specialist, Matt Craze, founder of Spheric Research.

What has eating seafood got in common with going to the gym??Listen to how George Crocker and Matt Craze discuss the aspirational element of eating seafood when we sized up the US market in our new industry publication, the US Seafood Consumer Sentiment Report. Watch the full YouTube video:?https://lnkd.in/e3f49V6V Learn more: https://lnkd.in/e28ZyR_g #seafood #seafoodreport #seafoodconsumer #consumerresearch #podcast

Spheric Research is pleased to announce that the sample of our forthcoming report, US Seafood Consumer Sentiment Report 2024 is available. Just in time for the Seafood Expo North America/Seafood Processing North America show in Boston. Click on the link https://rb.gy/shsfmd to download the sample, and meet Spheric Research partner George Crocker at the show for further details. #seafoodindustry #seafoodtradeshow #boston #seafood #seafoodresearch #consumerresearch #industryreport #consumerbehaviour #marketintelligence #research #report #reportsample #CSR2024 #seafoodconsumption #seafoodexpo #bostonseafoodshow