solli

?? solli launches today – Join the community for FREE! ?? Despite billions being invested annually, the global pharmaceutical media industry has lacked a dedicated platform focused wholly on enhancing media practices within this sector. ?? Recognizing this critical need, solli’s mission is to con-solli-date, educate and elevate the global pharmaceutical media industry to better serve patients & HCPs. ?? Today, solli embarks on its mission, delivering the latest industry news, thought leadership resources, and comprehensive training—all exclusively tailored for the global pharmaceutical media industry. ?? Join the solli community for FREE & ‘Follow’ solli on LinkedIn?today to stay informed, contribute & learn. https://solli.global/

In today’s digital landscape, physicians are juggling burnout and information overload. Are we respecting their headspace - or adding to the noise? This section of Rich Russey’s recent piece for solli raises essential questions about timing, tone, and placement in HCP marketing. Essential reading for anyone building omnichannel strategies for HCPs. ?? Full article: https://lnkd.in/eJHqKE6T

PARTNER CONTENT: Health journeys are messy, confusing, and often isolating. But when people share what they’ve been through, something shifts. Health Union explain how patient voices bring light to others - and find healing in the process. Liz Green, LCSW, CCTP explains how.

Are we witnessing a major shift in healthcare media? From celebrity endorsements to credible, vetted healthcare voices. In this episode of solli Sessions, Dr. Adam Goodcoff, D.O. shares why digital opinion leaders - real physicians and HCPs with expertise and trust - are becoming essential to pharma’s communication strategy. It’s not about hype. It’s about impact, education, and patient outcomes. ?? “It’s nice that XYZ celebrity uses a medication... but can we do that with more meaningful impact?” ?? Tune into the full conversation: https://lnkd.in/eepjybZS

?? "A Digital Experience Where Physicians Expect It" by Rich Russey. In a world of fragmented attention and increasing physician burnout, it’s never been more important to meet HCPs where they want to engage. Rich Russey, a seasoned leader in health media (with experience across MedPage Today, WebMD, and Time Inc.), delivers a timely and sharp perspective on why endemic platforms offer a distinct advantage in HCP engagement. ?? Dive into the full piece here: https://lnkd.in/eJHqKE6T

PARTNER CONTENT: What if telling your story could change someone else’s life - and your own? In Health Union’s communities, personal stories aren’t just shared - they’re felt. Liz Green, LCSW, CCTP shows how reflection, recognition, and giving back all start with a single voice. ?? Find out why stories matter: https://lnkd.in/eJsCpzrW

Medical education is evolving - and fast. In this latest solli Sessions episode, Dr. Adam Goodcoff, D.O., CEO of MedFluencers, explains how short-form content is becoming a powerful tool for healthcare professionals to learn, stay up-to-date, and share insights. From lecture halls to YouTube to TikTok, the way physicians consume information has fundamentally changed - and the trend is only accelerating. However, peer-reviewed academic journals do remain crucial. ?? Short-form is here to stay. ?? Learning is going social. ?? Catch the full conversation: https://lnkd.in/eepjybZS

What does Google’s 2025 The Check Up mean for your paid media strategy within pharma & health? Read our take below...

?? New solli sessions episode launch: Dr. Adam Goodcoff, D.O., CEO & Co-Founder, MedFluencers. ?? What happens when a physician becomes a social media educator, entrepreneur, and tech innovator? In this episode, Adam shares: 1?? The rise of digital opinion leaders in medicine 2?? Why authenticity beats AI when it comes to trust 3?? How physician-created content is tackling misinformation 4?? The ethical and regulatory guardrails behind HCP social media 5?? And what the future of pharma media really looks like Whether you're in pharma, marketing, or digital health, this one’s packed with insights you won’t want to miss. ?? Watch or Listen now: https://lnkd.in/eepjybZS

Google’s The Check Up showcased how AI is changing the health landscape - and it certainly impacts paid media within the sector. As AI Overviews start taking up prime real estate in search, and Android becomes a health-data hub, pharma and healthcare marketers will need to rethink visibility, strategy, and campaign timing. ?? Here’s our breakdown of what matters most for media teams ??