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?? solli launches today – Join the community for FREE! ?? Despite billions being invested annually, the global pharmaceutical media industry has lacked a dedicated platform focused wholly on enhancing media practices within this sector. ?? Recognizing this critical need, solli’s mission is to con-solli-date, educate and elevate the global pharmaceutical media industry to better serve patients & HCPs. ?? Today, solli embarks on its mission, delivering the latest industry news, thought leadership resources, and comprehensive training—all exclusively tailored for the global pharmaceutical media industry. ?? Join the solli community for FREE & ‘Follow’ solli on LinkedIn?today to stay informed, contribute & learn. https://solli.global/

OOH remains a key pillar in the omnichannel mix as OOH advertising revenue in US reaches record high in Q3 2024.

[Exclusive Report] "Measuring Media's Success for Pharma Brands in International Markets" How can pharma brands harness the full potential of media across international markets? This industry-first report uncovers 6 transformative themes from in-depth discussions with leading experts across brands, publishers, and agencies. Read how to: ? Build confidence in media metrics ? Connect data across markets for maximum impact ? Transform media from a cost center into a growth engine ?? Download your copy now!

?? 'The Field of Dreams: How to Maximise Your Content Investments' In his latest article for solli, Richard Rowe explores the misnomer 'Build It and They Will Come', its danger within the pharma media industry and how media can play a role in combatting this. ?? Read the full article in the link below ??

Richard Springham & Damon Basch recently discussed the key challenges facing the pharma media industry today, as part of the latest 'In Conversation With' video interview. Do you agree with these? Watch the full interview on the link below.

??'Measuring Media’s Success for Pharma Brands in International Markets' How can pharma brands unlock the true potential of media in global markets? In collaboration with CMI Media Group, this ground-breaking roundtable convened industry leaders from top brands, publishers, and agencies to tackle the toughest challenges and uncover transformative strategies for the future of media measurement in international healthcare. Reimagine what’s possible in international pharma media. From recalibrating metrics to connecting data more effectively, this roundtable pushes the industry to transform media into a growth engine delivering impact internationally for pharma brands. ?? WATCH ALL CONTENT HERE: https://lnkd.in/e6xu5Cgg Justin Freid; Dr. Susan Dorfman; Matthew Durham; Jose Ferreira; Irene Jiménez Jáimez; Stephen Glynn; Oliver Beard; Liisa Caliendo, MPH; Adam Aruede

Agency Remuneration Reset: Insights from the WFA-MediaSense Report solli takes a look at the recent report, and what it may mean for agencies within the pharma media industry.

*NEW LAUNCH* Introducing solli Events! We are delighted to announce the launch of solli Events, your new go-to hub for transformative pharma media conversations. solli Events is where innovation meets action. Access exclusive on-demand content from solli's in-person events, and be the first to sign up for future opportunities to connect and learn. At solli, we’re dedicated to improving the practice of pharma media—one insightful conversation at a time. Join us in driving meaningful change. DISCOVER SOLLI EVENTS NOW -> https://lnkd.in/eQqvK7AX

?? What does it mean to work in healthcare media? Damon Basch spoke to solli about how healthcare spoke to him, and the meaningful impact those working in this space create every day. ??

?? How the Advertising Industry is Shaping LGBTQ Inclusion in 2024, and What it Means for Pharma Media ?? The 2024 Visibility Perceptions in Advertising Report by GLAAD is a must-read for professionals in pharma media. At solli, we dive deep into its insights to uncover actionable strategies for driving meaningful and inclusive campaigns. This year’s insights reveal a profound shift in how brands view LGBTQ representation—not just as a cultural imperative but as a critical business strategy for pharma media.