Social Media for B2B Growth Podcast

Your LinkedIn profile is where the business world sees, and let's face it, judges you both on the platform and in an online search. If your profile is lacklustre, you may be missing out on your full potential and industry opportunities you desire. #MichelleSquared, share the Brand Clarity Trifecta for the top areas to instantly update and feel clear, confident, and credible about your profile. The link to the episode can be found in the comments ?? Enjoy!? Michelle J Raymond?and Michelle B Griffin Speaker & Author? #branding #linkedin

Want to outshine your competitors? Here’s a secret: don’t copy them. Make a list of top competitors, use LinkedIn Ads Library to check out their moves, and ask yourself if everyone’s going left, what does "going right" look like? This mindset shift isn’t about doing more—it’s about doing different. ?? To listen or watch more the link is in the comments. #LinkedIn #ContentMarketing #LinkedInForBusiness Michelle J Raymond

Creating a memorable brand doesn’t need a massive budget—just creativity! ??With today’s tools, any brand can find its “character” and add personality to its presence. How have you creatively put your brand on the map? More details ?? #LinkedIn #ContentMarketing #LinkedInForBusiness Michelle J Raymond

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond?sits down with Robert Rose?to unpack what it all means for the future of B2B marketing.? Key moments in this episode: 00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23 Final Thoughts The link to the episode is in the comments ?? #LinkedIn #ContentMarketing #B2BMarketing

Did you know that you can now verify your LinkedIn Company Page??Michelle J Raymond? explains that this small step boosts your credibility and helps protect against fake accounts. In a world of scams and impersonators, showing you're legit makes all the difference. It’s quick, easy, and worth your time. Don’t miss out on building trust with your audience!? #LinkedIn #LinkedInMarketing #LinkedInNewFeatures

Struggling to get your team active on LinkedIn? Maybe it’s time for the often missed conversation: What’s in it for them? ?? You will face resistance if you're trying to push your team to support your LinkedIn program without showing them how they benefit. Why should they care about contributing? What’s their incentive? ?? Tip: Start by discussing how LinkedIn can boost their personal brand, expand their network, and create opportunities for them, not just the company. This isn't about forcing them—it's about empowering them. ?? Michelle J Raymond?breaks down the 7 most common objections and how to handle them ?? #LinkedIn #SocialSelling #B2BSales

Want to stay invisible on LinkedIn? Michelle J Raymond?says think again!? ?This is where 4 out of 5 decision-makers hang out. #linkedin #linkedincontent

There's no doubt that LinkedIn is your launching pad for attracting opportunities for your personal and business brands. Yet, when you're ready to go higher, it can be discouraging when you're not getting the traction you want. What you might be missing is the power of how far you've come to ramp you to where you want to go. #MichelleSquared share their 'Small Wins Strategy,' which is their approach to going farther and faster on LinkedIn. The link to the episode can be found in the comments ?? Enjoy!? Michelle J Raymond?and Michelle B Griffin Speaker & Author? #branding #linkedin

Are you just talking to the 5% ready to buy today? If so, your brand could be missing out on long-term growth. Why? Because only focusing on immediate leads makes you blend in with competitors, stifles creative storytelling, and ignores 95% of future customers. Want to truly stand out? Shift your strategy and start connecting with the whole audience. More details ?? #LinkedIn #ContentMarketing #LinkedInForBusiness Michelle J Raymond

LinkedIn has made a big change that could impact your employee advocacy strategy in 2025. They’ve removed the My Company Tab and Employee Advocacy Tab, which will affect how your business uses employee networks for growth. If LinkedIn is key to your business, it’s time to adapt. Here’s what you need to know to stay ahead in 2025 with Michelle J Raymond. More details can be found in the comments. #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness