Snap for Business

Our recent study with EMARKETER found that many marketers are seeking alternatives to last-click attribution, moving toward more holistic models that represent engagement across platforms and throughout the full funnel. A trusted measurement solution is media mix modeling (MMM) – which is having a renaissance – and many brands are working on better and faster MMM as their north star KPI for full-funnel measurement. Read the full report: https://lnkd.in/dQd2uy9q

Snap Inc. had an amazing Advertising Week New York! From panels with trailblazing athletes like Suni Lee and Damar Hamlin, to informative conversations with Snap leaders Sharon Silverstein, Alexander Dao, Christopher Cox, Noah Wieseneck,?Kara Louis, Aarti Bhaskaran, Meagan Yednock, and Colleen DeCourcy, it was a week full of learning, connecting, and engaging with the best in the business. Miss our panels and want to tune in? Check them out here:?https://lnkd.in/eUS_kBUW. #AWNewYork ?? via Shutterstock and Leandro Justen.

Today we announced two new advertising placements that we’re testing with our launch partners: Sponsored Snaps with The Walt Disney Company, and Promoted Places with McDonald's and Taco Bell. ?? Sponsored Snaps: Enable businesses to engage customers through visual messaging by delivering a full-screen vertical video Snap directly to Snapchatters. Snapchatters opt-in to opening the Snap and can reply by sending a message directly to the advertiser or using the call-to-action to open a link. ?? Promoted Places: Highlight sponsored places of interest on the Snap Map, helping our community discover places that they want to visit. We look forward to helping businesses drive and measure incremental visitation to their locations with Promoted Places. Learn more about these new Snapchat advertising placements: https://lnkd.in/eYXk2NZt

Advertising Week New York Day 1 ...?? Who are you seeing this week??https://lnkd.in/eT5cCmHY

Join us at Advertising Week New York to hear from trailblazers like two-time Olympic gold medalist Suni Lee and NFL Safety Damar Hamlin. Details here:?https://lnkd.in/eT5cCmHY

We’re excited to announce a new partnership with Omnicom Media Group’s Creo that will enable their clients to collaborate with Snap Stars for brand campaigns. More via Digiday: https://lnkd.in/eTTpbuTh

Just in time for “Mean Girls” Day and In celebration of 20 years of the iconic movie, we teamed up with Paramount to release a Mean Girls x Bitmoji collection. Snapchatters can now dress their Bitmoji up as their favorite character – whether it be a mouse (duh) just like Karen, or Regina George with a cut-out tank top. Try it out today and learn more here: https://lnkd.in/df6PpN52

Snap Inc. is partnering with Snowflake to build private and effective ad solutions. The best possible outcome? Connecting customers to audiences in a snap.

Want to build more authentic connections with your audience? Add more Snapchat to your Advertising Week New York schedule: https://lnkd.in/eJpiVsay

We are thrilled to announce that Snap Inc. is launching a Traction Builder program for founders & CMOs of Seed and Series A consumer tech startups together with TRMNL4! ?? Leverage marketing opportunities on Snapchat and get business guidance for your startup. ??Launch your Snapchat Ad Account in 4 weeks ??Grow with a personalized action plan and mentor support from Snap & TRMNL4. ??Get 15 hours of to-do workshops with industry leaders & team of Snap. ??Show traction in 4 weeks & pitch on Slush side-event ??Connect with 40+ VC and angels from TRMNL4 network. The program is global and free. Fill out the form at the link below to apply for one of ten spots. Learn more here: https://bit.ly/3Tfr5kd