How do you boost online survey response rates? Share your strategies and insights.
Marketing Research
Perspectives from experts about the questions that matter in Marketing Research
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Discussing ethical dilemmas can be tough, especially when it involves a colleague's intention to misuse consumer data. But it's essential for protecting the integrity of marketing research. How do you approach such sensitive conversations and ensure that your organization's values are upheld? Remember, it's not just about preventing misuse; it's about fostering a culture of respect for consumer privacy and ethical research practices.
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Ever felt caught in the crossfire of a data preference debate within your marketing research team? You know the struggle: some members are all about the hard numbers while others swear by the richness of insights. But guess what? You don't have to choose sides. It's all about finding that sweet spot where quantitative meets qualitative, where stats meet stories. So, how do you strike that balance and lead your team to make informed decisions that resonate with both the head and the heart? What's your go-to strategy for merging data with insights?