Progress Sitefinity

Long ago, in the vast land of digital experience marketers and developers were unhappy... Traditional CMS ruled with monolithic structure. But he was slow, rigid, and couldn’t keep up with the ever-changing demands of the people. Then one day, out of the shadows emerged a new figure — Hybrid Headless. Now, we can learn the true story of the headless horseman or should we say...a hybrid headless horseman? ?? Immerse yourself deeper into the story: https://lnkd.in/gAE5cTe

Our Progress Corticon teammates are celebrating a brand new release! ?? We asked them to share their favorite highlights and here's what has them the most excited: ? Enhanced Productivity with AI Assistant ? Streamlined Testing with Test Generator: Create unit tests from existing system tests! ? Efficient Deployment Management with Web Console Improvements The new AI Assistant is probably our favorite as well, because it enables you to optimize rule projects by automating documentation, detecting rule redundancies, and enhancing project insights! Explore all of the above in details in Hinal P.'s handy blog post: https://prgress.co/3ZeZ1ki

Personas in #UX: double-edged sword ?? or design superpower? ?? When used right, personas can be game-changers for your designs! Dive into Kathryn Grayson Nanz's blog to discover how to create spot-on, data-driven personas that truly represent your users: https://prgress.co/3OkW6At

AI can be helpful in transforming your content strategy! ?? Just ask John Iwuozor - his research shows how AI is revolutionizing content creation & why it's essential to optimize for both human & machine comprehension! So, come explore top characteristics for AI-friendly content like: ?? Depth & breadth ?? Structure & clarity ?? Authoritative voice ?? Engagement & interaction Find it all here: https://prgress.co/3Zc8sAZ

Time to unleash your creativity with Sitefinity's Template capability! ? Streamline your workflow, rapidly innovate your web design, and boost productivity by selecting easy to navigate templates as your starting point! See how seamless page layouts customization can be in this video! ??

Unlock the potential of your digital strategies with Sitefinity & Znode! Join our teammate Peter Filipov & Flywheel Strategic's Scott Snowden to learn about building flexible, creative experiences & optimizing user journeys with actionable insights! Watch the full session here: https://prgress.co/3OddQ0B

Here are some bite-sized tips to help you evaluate the thousands of marketing technologies out there and create the optimal stack for you and anyone else in your organization involved with marketing! Swipe through for a quick rundown of Suzanne Scacca's 9 tips: ?? Set Your Marketing Goals ?? Know Your Audience ?? Start Small ?? Create a List of Martech Requirements ?? Consider Usability ?? Try to Consolidate Your Systems Whenever Possible ?? Get User Buy-in ?? Look at the Scalability of the Platform ?? Regularly Evaluate Your Martech Stack Also, make sure you read through the full blog post to unlock even more marketing tips, maximize ROI & streamline your team's efforts:?https://prgress.co/40M5Zyj

Let's check the power of Behavioral Personalization (based on past interactions) with a quick Sitefinity Insight tip: ?? Step 1: Create a new persona called “ski lover” with threshold of 10 points. ?? Step 2: Add a rule for each ski-related page to give 5 points. This way when the visitor hits the second page for skiing, they will be recognized as a skier. You may decide to reduce the amounts of points for pages which you consider giving fewer points. ?? Go to Sitefinity CMS ?? Step 3: In the Marketing -> Personalization menu define a Skier segment based on the Insight persona. ?? Step 4: Create a personalized version of given page for the Skier segment. And you're done! This approach is a great way to optimize campaigns, reduce content waste and shorten the path to the desired outcome. Alexander Shurmarski’s guide to effective & easy personalization will make your marketing shine - grab it here: https://prgress.co/4fIdk6j

Have you ever wanted to see what a match made in heaven Workato and Sitefinity are? ?? ?? You're in luck - join the Embedded Customer Office Hours, where our own Pavel Agov, Solutions Specialist for Progress Sitefinity, will break down how leading organizations are using Sitefinity and their Workato powered Integration Hub to supercharge all things digital experience! ?? You’ll learn how Sitefinity leverages Workato to: ?? Enable customers to leverage GenAI for content creation with triggered approval steps; ?? Track website visits and create personalized profiles that enhance visitor experience; ?? Match persona criteria and customer journey stages to email campaigns for targeted outreach & more! Save your seat: https://prgress.co/4fC9Hie

A great day for Sitefinity and Rika! Congratulations to both teams! ??