Signal Based Intelligence Summit

In the complex business landscape, buyer signals are more important than ever. While it's easy to overthink them, these signals provide essential insights into your customers' needs and desires. Ignoring them means missing out on valuable opportunities. What you can expect from Amber Bogie ????♀? from GoTo????: - Understanding Buyer Signals: Utilize buyer signals to gain a clear picture of what your customers truly need. ?? - Breaking Down Silos: Foster collaboration across departments to create a unified and effective ABM approach. ?? - Aligning ABM with GTM: Ensure your ABM strategy is deeply integrated with your overall Go-To-Market plans for maximum impact. ?? ?? Watch Amber's session from the Signal Based Intelligence Summit ??https://lnkd.in/gQh7XXbd #ABM #BuyerSignals #GTMStrategy #MarketingExcellence #CustomerInsights #BusinessGrowth #CollaborativeMarketing #SalesEnablement

Strengthen Client Relationships for Sustainable Growth ???? In a competitive landscape ?? , Dan Gershenson, CMO at Caliber Brand Strategy + Content Marketing, emphasizes the value of strengthening relationships with your existing clients. Focusing on repeat business ?? and referrals can be more cost-effective and impactful than constantly seeking new customers. You can foster a loyal customer base that drives long-term growth and opens doors to new opportunities through trusted referrals. ?? Learn more from Dan's session Signal Based Intelligence Summit here: https://lnkd.in/g4PhwsWm

Prioritizing the customer journey is essential for building meaningful connections and driving success. Ragen Dodson from Refine Labs, Lashay Lewis from Authority Plug, and Moni Oloyede from MO MarTech share helpful strategies to elevate your marketing efforts: - Understand Customer Needs: Dive deep into what your customers truly want and need to tailor your approach effectively. ???? - Strategic Content Creation: Develop a content strategy that resonates with your audience by delivering relevant and valuable information. ???? - Clear Communication: Avoid overly technical jargon. Use clear, concise language and visual elements to enhance understanding and retention. ????? - Effective Attribution Models: Implement well-defined attribution models to track which marketing touchpoints contribute to conversions, enabling data-driven optimization. ???? By focusing on these areas, you can create a seamless and engaging customer experience that drives loyalty and growth. ?? Learn more from their session: Watch here ?? https://lnkd.in/gFiRSbUy #CustomerJourney #CustomerExperience #ContentStrategy #ClearCommunication #MarketingStrategy #AttributionModel #DataDriven #BusinessGrowth #MarketingOptimization #SignalBasedMarketing

"It's gotten harder to sell. It's gotten harder to market. It's gotten harder than ever to get our company growing." A common theme we've been seeing in the industry is that B2B buyers today conduct a great amount of research before reaching out to sales, resulting in longer and more complex sales cycles. To stay competitive in the B2B SaaS market, companies need adaptive go-to-market strategies. Moshe Pesach, Co-Founder and CEO of StepUp | B2B Marketing covered this topic in his session at Signal Based Intelligence Summit. Missed it? Watch it here: https://lnkd.in/gagdA7NS #B2BMarketing #SaaS #GoToMarket #SalesStrategy #HybridGrowth #DemandCreation #DemandCapture #SalesEnablement #BusinessGrowth #MarketingStrategy

Today’s B2B buyers have clear expectations and know exactly what they want. Allyson Havener, CMO at TrustRadius, shares that to meet these demands, it’s crucial to align your signals with the Buyer’s Journey: - Problem Aware ??: Buyers identify an issue and seek information on industry trends and possible solutions. - Solution Aware ??: Buyers evaluate potential solutions and conduct thorough research. - Product Aware ??: Buyers start considering specific products. ??? By mapping buyer signals to these stages, you can deliver relevant content at each touchpoint. Trust is crucial—if customers don't feel they can trust your website or product, they won't consider you when making a purchase decision. You can find Allyson's session and others from Signal Based Intelligence Summit here: https://lnkd.in/gvrMEVpq #B2BMarketing #BuyersJourney #ContentMarketing #SalesStrategy #CustomerEngagement #BusinessGrowth #TrustBuilding #MarketingStrategy #ABM #SalesEnablement

"If your pitch starts with the word AI, you're not solving the problem at hand... buyers today, need to get out of the mindset." - Sriharsha Guduguntla ??Buyers are more informed and discerning than ever, conducting extensive research before making decisions. While AI tools are emerging at every stage of the sales process, from prospecting to closing deals, Sriharsha Guduguntla and Atul Raghunathan, Co-Founders of Hyperbound, explain why it's essential to use these tools to enhance human capabilities rather than replace them.?? ??To learn more about how Hyperbound uses AI to better sales teams and their strategies, find their session here: https://lnkd.in/gtvT_aav #SalesStrategy #AIinSales #BusinessGrowth #SalesEnablement #CustomerEngagement #AI #SalesInnovation #TechInSales #SalesLeadership #BuyerJourney

Engaging with prospects at the right time and with the right message is crucial. Action signals help you do just that, ensuring you don’t miss out on valuable opportunities and revenue. Ignoring these signals can lead prospects straight to your competitors. Peda Venki Pola, Co-Founder of OneShot.ai, breaks down the five key types of signal-based prospecting: 1. Engagement Signals ?? – Website visits, email interactions, social media engagement. 2. Intent Signals ??? – Demo requests, pricing inquiries. 3. Product Use Signals ?? – Downloading trials, using features. 4. Organization Signals ?? – Hiring for new roles, business expansion. 5. Data Signals ?? – Contacting sales via chat or phone. Don’t let valuable signals slip away. Watch his session here ???? #SalesStrategy #ActionSignals #AIinSales #LeadGeneration #SalesEnablement #BusinessGrowth #Personalization #DataDriven #RevenueBoost #SignalBasedProspecting

Expand Your Sphere of Influence ???? Jamie Shanks, CEO at Get Levrg, shares how targeting individuals connected to your customers can accelerate trust and credibility. Learn to: - Identify ex-employees, vendors, competitors, and LinkedIn connections ?? - Use content marketing to attract and educate prospects ??? - Leverage LinkedIn Sales Navigator for targeted prospect lists ???? Boost your ABM strategy and drive growth with these actionable insights. Watch Jamie's session here ????https://lnkd.in/ge2xCgFH #ABM #SphereOfInfluence #ContentMarketing #LinkedInSalesNavigator #SalesStrategy #BusinessGrowth #Networking #CustomerSuccess

Need better strategies when it comes to ABM? ?? The ABM value proposition goes beyond a generic pitch—it articulates the unique value you bring, showing them exactly why you’re the partner they need. When you pair this with meaningful personalization, you’re not just using names and titles; you’re aligning your entire approach with the account’s challenges, priorities, and goals. ??? The result? ?? Stronger relationships, higher engagement, and more revenue opportunities. That’s the real power of scaling ABM personalization. ???? Declan Mulkeen, CMO at strategicabm | Account-based Marketing Agency, shared all this and more at Signal Based Intelligence Summit. ??? Watch his session here: https://lnkd.in/gyFYQ2nf #ABM #AccountBasedMarketing #Personalization #MarketingStrategy #SalesEnablement #BusinessGrowth #RevenueBoost #CustomerEngagement

What’s the real story behind your B2B signals? ?? ?? Too often, we rely on scoring systems that show interest—but not the “why.” At Signal Based Intelligence Summit, Vikram Maram, SVP Product & GTM at SMARTe, introduced the idea of bespoke signals??: a deeper narrative that explains a company’s growth and shows sales reps exactly why they should engage. ???? Want to learn more from Vikram's session? ?? Watch it here: https://lnkd.in/geZNgvai #bespokesignals #buyersignals #buyerjourney #B2BMarketing #SalesIntelligence #SalesEnablement #GrowthInsights #LeadGeneration #SalesStrategy #GenerativeAI #SalesProspecting #GoToMarket