SCNG Advertising

B2B marketers, when updating your marketing strategy, it's crucial to be aware of the pitfalls to avoid. Here are some helpful tactics you should steer clear of to ensure your efforts get the best results. ??

Programmatic advertising is a powerful and efficient method of buying and selling digital advertising inventory in real-time. It leverages technology, data, and algorithms to automate the process, creating a more streamlined and optimized advertising ecosystem. With its rapid growth, programmatic advertising has become a cornerstone for many marketing strategies, allowing advertisers to reach highly targeted audiences precisely and at scale. In this guide, we will explore the various components of programmatic advertising, how it works, its benefits, challenges, and best practices for marketers to maximize their ROI. Click the link. ?? https://lnkd.in/g-PhN8ac

Content marketing continues to dominate the business industry, and marketers must continuously restrategize to keep up with the latest trends to remain relevant and competitive. For marketers who are still skeptical about content marketing, research indicates that?87% of marketers?report that it generates demand and leads. This further proves that brands must develop a content marketing strategy to increase brand awareness and revenue. To help you navigate the evolving content marketing landscape, we’ve compiled the five trends every marketer should know in 2025. To learn more about the latest content marketing trends, click the link. ?? https://lnkd.in/gH8v2WYK

What if your best brand ambassadors are already on your payroll? Consumers trust people—not logos. That’s why Employee-Generated Content (EGC) is revolutionizing the way brands connect with their audiences:?https://lnkd.in/gG4XNuUA ? Here’s why you can’t ignore EGC anymore: ?? 76% of people find content shared by employees more trustworthy than corporate messaging (FirstUp). ? ?? Employees collectively have 10x more followers than company social media accounts (PostBeyond). ? ?? Authentic storytelling is increasingly what consumers crave, with 90% prioritizing honesty when choosing brands (Social Media Today). From boosting reach through employee networks to cultivating workplace culture, EGC offers an authentic, scalable way to tell your brand’s story while aligning with modern marketing trends. Wondering how your business can start leveraging EGC effectively? ?? Read the full article here: https://lnkd.in/gG4XNuUA #MarketingStrategy #EmployeeGeneratedContent #BrandAuthenticity

There are many types of marketing strategies brands can implement to grow their business and develop relationships with customers. For brands interested in digital and content marketing here is an excellent explanation of what these two marketing strategies are and how they different from each other. Content Marketing vs. Digital Marketing ??

Marketing is no longer a one-size-fits-all approach, making holistic marketing a strategy brands must adopt to stay competitive. Holistic marketing is an innovative approach that emphasizes a unified, all-encompassing strategy to ensure that every part of a business works together to create a cohesive and seamless customer experience. ? According to?Deloitte’s Spring 2024 CMO Survey, holistic marketing continues to grow in popularity among organizations that aim to develop a comprehensive and cohesive marketing strategy that showcases a brand’s core values and delivers a consistent, compelling message across all channels. Brands must embrace holistic marketing to establish authenticity and engagement and develop impactful strategies that work in harmony to increase customer loyalty and drive business growth. Keep reading our latest holistic marketing article to learn why your brand should implement this marketing strategy.

The?FIFA World Cup 2026?will attract billions of fans across the globe, and for brands to capitalize on this demographic, marketers must develop marketing strategies that align with this global event.? ? According to market research, the 2026 World Cup is expected to be one of the?most-watched sporting events in the world,?surpassing the previous World Cups in viewership. ? Whether you’re a global brand or a local business, brands must develop campaigns that engage soccer fans and World Cup enthusiasts. Aligning your brand’s marketing efforts with the World Cup can increase brand visibility, generate sales, and develop customer loyalty.? ? To learn more about how to integrate the World Cup into your brand campaigns, click the link to read our latest blog ?? https://lnkd.in/gS6j8WTD #WorldCup #FIFAWorldCup

Wellness marketing is unique because it requires brands to deliver hyper-personalized campaigns to target consumers. For this reason, brands must develop authentic, personalized, and informative campaigns to capture the attention of wellness audiences. The wellness industry has emerged as one of the most dynamic and powerful sectors. According to the?Global Wellness Institute, the health and wellness market is projected to reach nearly $9 trillion in 2028. Wellness has become a global trend, whether it’s for physical health, mental well-being, or holistic lifestyle practices. As consumers seek healthier, more balanced lives, businesses that align with these values have an opportunity to build lasting connections and drive success. Keep reading this blog to learn about wellness marketing, industry trends, and practical strategies to build an impactful campaign. ?? https://lnkd.in/g9TUT4sp

Email marketing remains one of the most powerful tools, with 59% of customers swayed by well-executed campaigns (HubSpot). But here’s the catch—traditional strategies may no longer cut it in today’s consumer-driven world. Check out the full blog: https://lnkd.in/gwGtdn2Y Modern audiences expect personalization, mobile-first design, and data privacy. If your messages aren’t tailored, visually engaging on smartphones, or transparent about privacy, you’re likely losing opportunities (and customers). Want to stay ahead? Our expert tips cover everything from audience segmentation to leveraging automation and analyzing success metrics: https://lnkd.in/gwGtdn2Y #EmailMarketing #DigitalStrategy #BusinessGrowth

Although it may surprise many consumers, businesses, and media personnel, print still matters, especially when creating a marketing campaign strategy. ?? According to research, online campaigns were 400% more effective when combining print and digital advertising. Printed advertisements in newspapers and magazines drive strong brand recall. For marketers, driving brand recall is paramount when selling a product or service. To learn more about why print advertising is a crucial strategy to your marketing plan, click the link ?? to read this post: https://lnkd.in/gRkQwBch