Roku Advertising

Did you miss #Groceryshop2024? We’ve got you covered. From retail media’s rapid growth to the rise of private labels, we recap the most important takeaways for CPG and retail marketers: https://lnkd.in/ef2-UPv2 #Streaming #Advertising #TV

Tune into The Current to hear Roku's Jay Askinasi discuss the importance of the upfronts, Roku's growing role in streaming, and the future of TV. Listen now: https://lnkd.in/eckNc6W9 #Advertising #Streaming

Advertising on both social media and streaming ensures you amplify your message across the full consumer journey – the two strategies truly are better together. Learn more: https://lnkd.in/eM_SmBke #Advertising #Streaming

With a household penetration of over 83 million, Roku has unique insights into voter behavior. Learn what swing state voters are streaming –– and how advertisers can win this election season: https://lnkd.in/eZqPszsm #Streaming #Advertising #PoliticalAdvertising

#ICYMI: Yesterday, Roku's Ziggy Zografakis joined ID5.io, Frameplay, and iHeartMedia at #AWNewYork to discuss the challenges of addressability and measurement across emerging channels. Panelists also touched on the growing impact of data protection regulations and how companies are preparing for future compliance in this evolving space. Watch the full discussion: https://lnkd.in/emaexp5d #Streaming #Advertising #TV #AWNY

Roku offers Tinuiti a plethora of advantages for advertiser success, from unique targeting capabilities and audience-first buys to extensive data, competitive pricing, and innovative ad formats. Learn how Tinuiti and Roku are partnering on high-impact campaigns that drive full-funnel performance. https://lnkd.in/e5MVAPk3 #Streaming #Advertising #CTV #TV

“Our goal is to meet buyers where they are,” shared Roku’s Miles Fisher at #AWNewYork for a discussion on the power of CTV and commerce for advertisers. Yesterday, panelists discussed how the convergence of CTV and commerce media is reshaping the viewer experience, solving personalization challenges, and unlocking new opportunities. They also shared how this shift benefits buyers through outcomes-based purchasing and greater measurement accountability. Watch the full discussion: https://lnkd.in/d-TFfTRK #Streaming #Advertising #CTV #AWNY

Today, we’re excited to announce we’re expanding our partnership with Instacart and introducing new shoppable ad formats and advanced targeting features for advertisers. Learn how Instacart and Roku are bringing consumers one step closer to effortless personalized shopping experiences on TV. https://lnkd.in/e-RCCCKd #Streaming #Advertising #Shoppableads

Exciting news! Roku City’s integration with Paramount+ has been recognized as a finalist in MediaPost’s OMMA Awards for Online Marketing Excellence in Entertainment. https://lnkd.in/g5vF4vM #Streaming #Advertising #TV

THURSDAY: Hear from Roku's Ziggy Zografakis at #AWNY to learn how to establish more advanced and privacy-compliant identity frameworks. Learn more: https://lnkd.in/emaexp5d #Streaming #Advertising #AWNewYork Advertising Week