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We're shifting the way we think about data at our Future of Creative Marketing & Media #BISummit hosted by Sony in LA! Jordy Freed from Sony, Mo Rhim from The Advisory Collective, and moderator Kenley Bradstreet from Quizlet led a powerful discussion on looking at data from a different perspective. Together, they explored how to turn data into actionable insights, moving beyond traditional metrics to truly understand consumer behavior. This session emphasized the evolving role of data in crafting personalized, impactful marketing experiences. ?? SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! ?? https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #Media #FutureofMarketing #FutureofMedia #FutureofCreative #CreativeMarketing #CreativeMedia #LA #LACommunity #Sony #TheAdvisoryCollective #Quizlet #Data #DifferentPerspective