ProVeg New Food Hub

We're excited to announce that episode one of our new podcast series is now live ?? Our series 'Navigating the future of alternative proteins' starts by exploring the 'Rise of plant-based', featuring the brilliant Joe Hill ??from One Planet Pizza. Joe and Gemma Tadman reflect on the evolution of plant-based. They discuss the growth and impact of plant-based proteins in the industry so far, the ‘slow-down’, consumer trends and barriers, and look ahead to what’s next. ?? Joe also shares?first-hand experiences?as a challenger brand, along with actionable insights for retailers and brands looking to leverage the plant-based sector. Listen now.?? New Food Hub: https://lnkd.in/eQM8Q4RU Spotify: https://lnkd.in/ebhZUp7D Amazon Music: https://lnkd.in/eY57vRt8 #NewFoodHub #Podcast #AlternativeProteins

?? 20 plant-based products rival meat on taste – but can the industry go further? The latest Taste of the Industry 2025 report from NECTAR offers a comprehensive look at how plant-based meats stack up against their animal-based counterparts – and the results show both progress and key areas for improvement. ?? The good news? - 20 plant-based products were rated the same or better than the animal benchmark by at least 50% of participants. - The best-performing products – like those from Impossible Foods, meati?, and Heura Foods – prove that plant-based meat can meet mainstream taste expectations. - Consumers are willing to pay a premium for better-tasting plant-based meats, making further R&D a worthwhile investment. ?? The big opportunity? Texture remains the biggest gap between plant-based and animal-based meats. While the leading products are closing in, the industry must prioritise texture improvements to boost adoption. Caroline Cotto, Director of NECTAR, explains why this research is so important: "Our comprehensive research confirms that taste remains a decisive factor in driving mainstream adoption of plant-based meats. The TASTY Awards, powered by NECTAR, spotlight innovative brands that are successfully meeting mainstream taste expectations. By publicising rigorous sensory data and recognising exceptional products, we're equipping the alternative protein industry with essential insights to accelerate market growth and deliver meaningful climate benefits." To celebrate taste innovation, NECTAR is launching the TASTY Awards, recognising brands that have successfully met mainstream taste expectations. Why this matters Taste is the #1 driver of food choices. To unlock the full potential of plant-based meat – both for consumers and the planet – the industry must double down on taste and texture improvements. ?? Dive into the full dataset to see how plant-based meats compare: https://lnkd.in/gRq2w-9y What do you think? What are your top picks for plant-based meats that truly deliver on taste? Let us know in the comments! [Image credit: NECTAR] #PlantBased #FoodInnovation #TasteMatters #NewFoodHub #TASTYAwards

Vegan or plant-based? ?? Which term resonates better with consumers? Can one boost sales? And which term, if any, should you use on your product packaging??We explore these questions in our latest article. ?? Key takeaways include: -? ‘Vegan’ is widely recognised and trusted, but it can feel exclusive to non-vegans. -? ‘Plant-based’ appeals to a broader audience but it doesn't always offer a clear meaning. -? Regional preferences vary – what works in Germany might not work in the UK or US. -? Clever packaging strategies (like using a V-Label) can maximise appeal. Research shows that ‘plant-based’ increases purchasing intent, but ‘vegan’ holds strong recognition. So, how should brands navigate these terms? ?? We break in down: https://lnkd.in/ewCVi7h4 What do you think? Share your thoughts below! ?? #NewFoodHub #Packaging #Vegan #PlantBased

Why do some plant-based brands thrive while others fade into the background? ???? In a market that’s more competitive than ever, strong brand positioning isn’t a ‘nice to have’ –? it’s essential for survival. Yet, many companies struggle to stand out, relying on outdated messaging or failing to communicate a clear value proposition. - Are you positioning your brand for mainstream appeal or targeting vegans? - Do you truly understand your competitive advantage – or are you blending in with the crowd? - Is your pricing, packaging, and messaging aligned with what your target consumers want? In our latest article, we explore how strategic brand positioning can make or break a plant-based business – and share actionable insights to help your brand cut through the noise. Read more here: https://lnkd.in/eszCspzJ What’s the biggest branding challenge you see in the plant-based space? Let us know ?? #NewFoodHub #PlantBased #BrandPositioning

Are retailers the key to shaping the future of food? ?? With 70% of food purchases coming from retailers, they are in a prime position to drive real change. From promoting sustainable choices to offering recipe inspiration, major retailers influence what we eat every day. In the latest episode of the New Food Hub Podcast, we discuss the critical role of retailers in shaping the future of food. Tune in for insights on how we can harness this power to build a healthier and more sustainable food system. ???? ?? Listen now and read the episode summary: - New Food Hub: https://lnkd.in/ecfU4kWr - Spotify: https://lnkd.in/ehMTYc-C? - Amazon Music: https://lnkd.in/eVf548Yp Martine van Haperen ProVeg Nederland #NewFoodHubPodcast #Business #Retail #Sustainability #PlantBased

New podcast alert! How can retailers make healthy, sustainable food the easy choice? ?? ?? Supermarkets (and foodservice providers) play a huge role in shaping what people eat. But with growing demand for healthier, more sustainable options, how can they influence purchasing decisions and drive real change? ??? In the latest episode of The New Food Hub Podcast, we talk to Martine van Haperen from ProVeg Nederland about: - Protein tracking – how retailers can measure and rebalance their product mix - Smart merchandising and marketing tactics that boost plant-based food sales - Real-world examples of retailers and brands shaping consumer behaviour - The biggest challenges in selling alternative proteins – and how to overcome them Retailers have the power to nudge consumers toward better choices – so how can they do it effectively? Tune in to find out! ?? Listen now: - New Food Hub: https://lnkd.in/ecfU4kWr - Spotify: https://lnkd.in/ehMTYc-C? - Amazon Music: https://lnkd.in/eVf548Yp #NewFoodHubPodcast #Business #Retail #Sustainability #PlantBased

Coming soon: our latest podcast episode! ?? How can retailers make sustainable and healthy food the easy choice for consumers? ?? In the latest episode of The New Food Hub Podcast, we sit down with Martine van Haperen from ProVeg Nederland to explore: - Protein tracking – why it’s a game-changer for retailers (and food service!) - Smart merchandising strategies to boost plant-based sales - How supermarkets can shape consumer choices - The current retail landscape for plant-based foods As retailers face growing demand for sustainable options, data-driven decisions and strategic product placement can nudge consumers toward healthier, more climate-friendly choices. ?? What’s the next big opportunity for retailers in the alternative protein space? We discuss it all in this episode! Coming Monday ?? #NewFoodHub #Podcast #Retailers #SustainableChoices

Let's create powerful vegan business communities around the world! Love business, networking, and plant-based food? Then keep reading... ?? The Vegan Business Circle International is a community of business people and entrepreneurs interested in the plant-based market. And they are now looking for chapter leaders in major European cities to launch new groups. Chapter leaders will organise local networking business breakfast events and plant-based business communities. ?? Why should you join? - Be provided with the know-how, materials, and a support network. - Receive a seed grant of €1,000 to get started. - The opportunity to earn a continuous commission from local Vegan Business Circle membership fees. ?? Sound interesting? To learn more and apply visit https://lnkd.in/dN9mTaEQ Don't miss out! There’s only one day left to apply. Secure your spot by 28 February! ? #PlantBasedBusiness #Community #NewFoodHub

Food delivery – a secret weapon for plant-based growth? ????? Food delivery is no longer just about convenience – it’s reshaping how consumers engage with food. With global online food delivery revenue estimated to be worth USD 1.4 trillion, plant-based brands that ignore this shift risk being left behind. - The plant-based meal kit and food delivery market is set to hit USD 62.3 billion by 2029 – driven by demand for healthy, sustainable, and hassle-free meals. - Gen Z & Millennials are prioritising speed, ease, and digital-first solutions when choosing what to eat. - Major platforms like Deliveroo & UberEats report soaring demand for plant-based options,?a trend that’s here to stay. ?? How can plant-based brands leverage this trend? - Partner with meal kit providers to reach flexitarians. - Utilise growing health trends. - Launch direct-to-consumer meal solutions. - Optimise for delivery-first consumers with smart branding, exclusive deals & high-quality visuals. -? Tap into key plant-based moments (e.g., Veganuary, Meatless Monday, Earth Day) to boost visibility. The future of food is increasingly shaped by convenience, plant-based options, and digital-first solutions. Brands that adapt to this shift will be well-positioned to influence the next era of sustainable eating. ?? Read our latest insights on how food delivery is driving plant-based demand: https://lnkd.in/einYjEj7 #PlantBased #FoodDelivery #AlternativeProteins #MealKits

???? Germany’s big opportunity in alternative proteins ???? ?? A new report by SYSTEMIQ, backed by The Good Food Institute Europe, highlights the massive economic potential of alternative proteins in Germany – and the numbers speak for themselves: - EUR 65 billion could be added to Germany’s economy by 2045 - 250,000 future-proof jobs could be created across the supply chain - EUR 260 million per year is needed in research, infrastructure, and policy support to unlock this growth With rising consumer demand, Germany has a chance to be a leader in the European market - but businesses need the right support to scale production and remain competitive in the global shift to sustainable proteins. Now is the time to push for policies that will unlock long-term growth. ?? ?? Read the full report here: https://lnkd.in/epWbfiUk #NewFoodHub #Germany #EconomicPotential #AlternativeProteins