Path to the Pros

Juan Soto has made waves this spring with his monumental move to the New York Mets, signing what’s reportedly the biggest contract in American sports history. This deal is set to change the game for the Mets and elevate their presence in the league. If you're a fan of the Mets or curious about the influence of major signings, dive deeper into the world of fan engagement in sports by checking out our previous podcast episode, with Nancy Elder Advisor and previous Chief Communications Officer at the New York Mets. ?? Podcast linked in the comments below! #sportsbiz #hockey #sportsentertainemnt #baseball #newyorkmets

The Canada vs US, 4 Nations Face Off final was a battle played under the shadow of political tension and national pride. Canada edged out a nail-biting 3-2 overtime win, but the game was about more than the scoreboard. Fists flew in the first nine seconds, anthems were belted (and booed), and in the end, Canada reclaimed both bragging rights and a sense of defiance. If you're an ice hockey fan, you'll love our previous podcast with the Columbus Blue Jackets’ Senior VP and CMO, Kathryn Dobbs as she dives into the business side of the sport. ??? Check out the podcast episode from the link in the comments ?? #sportsbiz #hockey #sportsentertainemnt #sportsagency #sportsnews #icehockey

?? 126million viewers. $8 million per ad slot. Billions in economic impact. The Super Bowl LVII is a powerful marketing and engagement platform in sports. And in an era of cord-cutting, it’s defying the odds, continuing to grow its audience through innovation, digital transformation, and fan-first experiences. Key takeaways for sports leaders: ? Technology fuels engagement - AI-powered auto-resizing ensures highlights hit social media in real-time, letting fans “tune in” from anywhere. ? Alternative commentary is the future - Fans can now choose their own voices, from influencers to comedians, instead of being locked into traditional broadcasts. ? Commercials aren’t just ads anymore - QR codes, interactive formats, and digital-first creative strategies are turning passive viewers into active participants. The Super Bowl is proof that sports entertainment is about the experience as much as it is the game. The brands and leagues that embrace this will be the ones leading the industry forward. What’s your biggest takeaway from this year’s Super Bowl? ?? #sportsbiz #superbowl2025 #philadelphiaeagles #sportsdata

This one will be interesting... What are we thinking?? Threepeat or Vengeance??

This Sunday, February 9th, the biggest night in American football takes over the Caesars Superdome in New Orleans for the 11th time! The Philadelphia Eagles will face off against the two-time reigning champion Kansas City Chiefs. The Eagles soared to a 14-3 record, claiming the NFC East title, Chiefs dominated at 15-2, securing their ninth straight AFC West crown. Who do you predict will win the Superbowl and why? #sportsbiz #sportsnews #superbowl2025

From predictive analytics to fan experience personalization, AI is one of the most powerful tools transforming modern sports organizations - its potential is reshaping sales and business development strategies across the industry. In a previous podcast episode, David Burke, EVP of Sales and Business Development for the Pittsburgh Pirates, discussed how AI is driving efficiency and innovation, and why it’s a tool to embrace - not fear. ??? Listen via the link in the comments! #sportsbiz #sportsai #fanexperience #sportspodcast #pathtothepros

AI is becoming the MVP of fan engagement in sports. From personalized ticket offers to real-time snack delivery at stadiums, AI is revolutionizing how fans interact with their favorite teams. But with innovation comes responsibility, and sound data governance must remain a priority. Sports organizations that embrace AI thoughtfully are not only enhancing fan experiences but also driving efficiency and revenue growth. The future of fan engagement is intelligent, scalable, and deeply personalized. #aiinsports #sportsbiz #ussports #fanengagement #pathtothepros

Leaders who can navigate sales, marketing, and commercial growth are shaping the future of fan engagement and revenue generation. In a past episode, Jason Oberlander, CCO at ASM Global, shared his inspiring career journey, from navigating early roles at CBS Radio to driving commercial strategy at a global scale. ?? Listen to the full conversation - link in the comments! #salesandmarketing #sportsindustry #asmglobal #sportspocast

Sports organizations leading in data analytics are achieving higher fan engagement, better ticket sales, and more impactful partnerships. With technology evolving rapidly, data integration is essential. In one of our past podcast episodes, Neda Tabatabaie from the San Jose Sharks explained how she built a data-driven culture, transforming fan interactions through innovative CRM and business intelligence strategies. ?? Tune into the full episode – link in the comments! #dataintegration #sanjosesharks #technologyinsports

Did you know that women make up 51% of soccer fans in the U.S.? This incredible support has been pivotal to the sport's growth. The success of the U.S. Women’s National Team has inspired countless girls and women to get involved, creating a ripple effect that’s making the game more popular than ever. But it’s not just soccer. Women’s sports are seeing record-breaking attendance, transformative media rights deals, and booming sponsorship revenues are rewriting the playbook. With younger, wealthier, and tech-savvy fanbases driving growth, women’s sports present a massive opportunity for investors, broadcasters, and brands alike. This isn’t just about sports; it’s about influence, impact, and redefining the industry. #WomenInSports #SportsIndustry #SoccerFans #Leadership #EqualityInSports