Premium content, maximum impact.
关于我们
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- 网站
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https://paramount.com/advertising
Paramount Advertising的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 超过 10,001 人
- 总部
- New York ，New York
- 领域
- Advertising、Innovation、Digital、Content Creation、Influencer Integrations、Advanced Advertising 、Creative & Marketing、Marketing和Inclusive Storytelling
动态
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Women’s sports fandom is undoubtedly on the rise - but what does that mean for brands and marketers? Our latest study explores the driving forces behind the building enthusiasm and passion for women’s sports, offering insight into how fans are playing a pivotal role in this cultural shift. Download the "For The Win" white paper to learn more about this growing audience, their aspirations for the future of the game, and their perspective on the role of brands:?https://lnkd.in/gNsy4PT9
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BRAND SAFETY In an age when the rate of culture accelerates past the speed of sound, Lydia Daly, Head of Ad Research & Insights at Paramount Advertising, explains how Brands can and must be more sophisticated - knowing exactly who they ARE and being more discriminating about how they engage. More of my conversations and content from #SWSX, here: https://lnkd.in/exjtmWm6 #BrandMarketing #socialmedia #influencers #marketing
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Making an impact, one song at a time. On March 19, we’re joining Karaoke for Causes in New York, championing Adam Shlachter from EssenceMediacom as they take the stage. This event brings together the industry to support nonprofits making a real difference. We're looking forward to an evening of connection and purpose with Givsly! #KaraokeForCauses
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TV advertising isn’t just for big brands. Emily Huo and Moving Forward Marketing’s Matthew McClanahan discuss why small and medium-sized businesses should take a closer look at Paramount+—with competitive CPMs and high video completion rates to match. #InsideThePeak Learn more about Moving Forward Marketing’s campaign experience and Paramount Ads Manager: https://lnkd.in/gbUa8Kxw
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More records, more drama, more #Landman. With 35 million viewers globally, Taylor Sheridan's latest hit helped drive Paramount+ to new heights as the No. 2 SVOD in the U.S. for original hours watched in Q4.
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March Madness is virtually sold out—proof that live sports remain unrivaled in engagement and impact.?The action begins March 18 on CBS, TNT, TBS, TruTV, Paramount+ and Max. Ad Age, CBS Sports, Paramount Advertising
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#Paramount made a Texas-sized impact at #SXSW. ?? The fan-favorite Paramount+ Lodge ranked among the top activations at the festival. ?? 'Happy Face' cast & producers gave an inside look at the chilling new true crime drama. ?? 'Yellowjackets' creators unpacked the show’s eerie, edge-of-your-seat storytelling. ?? Plus, Terry Minogue, EVP of Creative Marketing for Paramount Streaming, fireside chatted about the strategy of taking creative risks;?John Halley, President of Paramount Advertising discussed prioritizing demonstrable outcomes in advertising during the user-centric era; Lydia Daly, EVP Audience & Marketplace Intelligence, Paramount Advertising, shared insights on Yellowstone's outsized cultural impact and its role in modern fandom; Cheryl Family, EVP Creative & Strategy, joined The Female Quotient panel on building the teams of tomorrow; and Paramount CTO?Phil Wiser shared insights around AI. Until next year, Austin! #WeAreParamount
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"The biggest screen you can be on, outside of a movie theater, is most likely that person's TV. Being able to speak to them in that setting makes a huge difference." #InsideThePeak is back with a new conversation featuring Moving Forward Marketing's Matthew McClanahan and Emily Huo, who dive into how small and medium-sized businesses can influence people's behavior with unskippable advertising via Paramount Ads Manager. To learn more about Paramount Ads Manager visit:?https://bit.ly/4hrWmtj
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We’re proud to have sponsored?Art Noir?at GroupM's Wavemaker office, marking its 7th year of celebrating Black artists and innovators.?It?was an inspiring afternoon of culture, creativity, and community, and a great way to close out #BlackHistoryMonth. Thanks to GroupM's MELAN(IN) ERG team for a wonderful event!
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