Our partnership with Shopsense AI is a total game changer. In tonight's #VMAs, we're allowing fans to shop the entire broadcast – from the red carpet to the stage – for the first time ever, providing viewers a seamless second-screen experience and unlocking the power of performance for our brand partners. Read more on CNBC: https://lnkd.in/gY7su8sh
关于我们
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
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https://paramount.com/advertising
Paramount Advertising的外部链接
- 所属行业
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- New York ，New York
- 领域
- Advertising、Innovation、Digital、Content Creation、Influencer Integrations、Advanced Advertising 、Creative & Marketing、Marketing和Inclusive Storytelling
动态
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From jaw-dropping performances to legendary wins, last night’s #MTV #VMAs dominated pop culture and resoundingly proved the power of live TV. ?? Biggest audience in four years with more than 4M viewers ?? #1 most social entertainment telecast recorded in TV history with 66.7M social interactions Read more in TheWrap: https://lnkd.in/g7wV4-35
2024 MTV VMAs Draws 4.1 Million Viewers, Up 8% From Last Year
thewrap.com
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?? Exciting news! Last night, our Shopsense AI Lens launched at the 2024 MTV Video Music Awards with Paramount Advertising (NASDAQ:PARA)! ????? + Viewers were able to shop and discover new products at shop.mtvVMAS.com while watching the VMAs + Our patent-pending AI technology made all of the inspiring VMA outfits instantly shoppable + Discover. Snap. Shop. It's that simple! What makes this special? 1?? Seamless integration for broadcasters - no SDK, no complex setup 2?? Enhanced viewer engagement through second-screen experiences 3?? New commerce & advertising revenue streams for broadcasters This is just the beginning ?? Want to know more? Check out: CNBC article: https://lnkd.in/gY7su8sh Press release: https://lnkd.in/ghngt88y
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MTV Video Music Awards. Tonight!! The VMAs remains the single most exciting expression of youth culture in the market today. Huge thank you to our brand partners, whose ambitious and innovative activations make this groundbreaking celebration more relevant than ever before. And congratulations to MTV and the Paramount Brand Studio team, who relentlessly raise the bar every year. https://lnkd.in/e5e5tAC7
The 2024 VMAs Make Brands the Stars of the Show
adweek.com
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PepsiCo and Paramount have joined forces for a new campaign starring a number of NFL players including Travis Kelce and musician Megan thee Stallion. The ad is an homage to the soda brand's 2004 Super Bowl ad and is serving as a spot for the MTV VMAs, CBS Sports, and Gladiator II. “What started as a theatrical brand partnership evolved into one of the biggest promotional programs in our company’s history—spanning across theatrical marketing, CBS Sports, and the Paramount Global networks,” said Marc Weinstock, Paramount Pictures’ president of worldwide marketing and distribution. “A film of this scope calls for a truly epic campaign, and we can think of no more fitting collaboration than with one of the most iconic brands in the world.” See the full spot and read more: https://adweek.it/4dN7YpS
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At Paramount Advertising we have put a huge amount of work into simplifying our creative client services since the merger of CBS and Viacom. We know all our clients have a range of options when selecting advertising inventory... But we remain committed to providing even more premium options to our clients using creative IDEAS. Stay tuned this year as we offer our clients even more ways to leverage our IP across Prime, CBS Sports, MTVN and Paramount + Great creative brand ideas, when combined with powerful IP and the right talent - plus distribution across broadcast, cable and streaming - generate maximum impact in a world where real impact is harder than ever to find. Great work by the entire team at Paramount Brand Studios and PepsiCo. https://lnkd.in/eDhtUC78
Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
https://variety.com
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Paramount’s decades long partnership with Pepsi has just scaled new heights. Congratulations to the teams at PepsiCo, Paramount Pictures, and Paramount Brand Studio on this momentous creative achievement.
Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
https://variety.com
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"Megan Thee Stallion is going to get people to pay attention. Travis Kelce and Josh Allen are going to get people to pay attention," said John Halley. "It’s a first-class branding moment for PepsiCo and one that is going to last." Iconic work from our #ParamountBrandStudio team. Don't miss the commercial airing during the 9.11 #VMAs on #MTV!
Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
https://variety.com
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This week, Jason Philips explores how CBS News is strategically meeting audiences everywhere they are today to ensure they receive a steady stream of accurate reporting. And as their viewing habits evolve, so will we.
News: It's For Everyone, Everywhere, Every Way
Paramount Advertising，发布于领英
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Creating impactful TV ads can be daunting for SMBs. With production costs often running tens of thousands of dollars, many brands find it challenging to break into TV advertising. ?? But that’s changing. ?? We’re thrilled to partner with Paramount Advertising and their newly launched Paramount Ads Manager, a self-serve advertising platform designed to help SMBs get their businesses on the largest screens in the home. ?? Head to the link below to learn from Paramount Ads Manager’s VP of Marketing, Kira Federer, about how advertisers can easily make their existing social media ads TV-ready to promote across Paramount+, the fastest-growing streaming platform. ?? https://lnkd.in/dhY8S_2d #SMBs #Paramount #CTVadvertising
How Paramount And Spaceback Are Unlocking CTV Advertising For All
spaceback.com