Ops Cast

Looking for something fun to listen to on that long drive to family Thanksgiving? Or getting your post T-day steps in? Allow me to recommend the latest from Ops Cast! I'm biased, as it's Christine Maxey and I going deep on Buying Groups, feeding the robots and why AI is dead (you'll have to listen to see!). Dive in, listen on whatever speed you want to hear me sound full-chipmunk and let us know what you think!

It’s MOps-Apalooza time!! However you get there, (I’m swooping in ?? ??♂?) I’m looking forward to seeing you! There’s still time to grab a ticket to join us. Link will be below!

Have you ever wondered what professional wrestling and #MarketingOperations have in common? No? Me neither. That is until I talked with Devin Leshin for the latest episode of Ops Cast which dropped a few hours ago. Devin shared the lessons learned about #communication, building #relationships, and building trust while he was involved with pro wrestling and how it has helped him in his roles in #Marketing, #MarketingOps, and #MarketingTechnology. Link to the episode in the first comment. #podcast #learning #MOps #MOPros #RevOps #RevenueOperations #Martech #MarketingTech #TrustBuilding

We're here to support you if you are still seeking employment after being laid off from a MOps or RevOps role. Please use the honor system and let those impacted by layoffs take advantage of this offer. We understand that navigating a layoff can be a difficult and emotional journey, and we want you to know that you’re not alone. During these times of uncertainty,?community, and connection can make all the difference. That's why we’re extending a heartfelt invitation to join us at MOps-Apalooza. This event is an incredible opportunity to expand your network, sharpen your skills, and connect with other passionate marketing operations professionals. We believe that being part of this experience can open doors, spark new ideas, and give you a fresh perspective during this challenging time. To alleviate any financial stress, we’re offering complimentary virtual tickets to the event. Your presence at MOps-Apalooza will benefit you and contribute to the strength and growth of our entire community. We can’t wait to welcome you! -- From all of us at MarketingOps(.com) The link to this form will be where you expect it. ??

ABM + MOPs = ???? ?? Yes, strategy for ABM is important. But if your MOPs business partner is not a part of the conversation from the beginning, your ABM strategy will fail. ?? Your data will not be set up properly across all systems to make it actionable - we're talking intent, engagement, ICP qualifiers, and other account-level signals. ?? Your systems/martech will not be able to action on the strategy set forth - account and contact level activations, MQL and MQA categorization, Buyers journey designations ?? You won't be able to communicate with and enable your Sales partners in alignment with marketing's activities ?? Your reporting won't match your strategy, thus making it impossible to make good business decisions, report on your goal attainment and more And the list *could* go on! But suffice it to say, if MOPs isn't at the table from the very beginning, your ABM strategy will take longer to roll out and not achieve the results you're looking for. Andrea Frazier and I had a blast discussing the above and more on the Ops Cast podcast. It was a really fun conversation, there were a lot of "ah hah" moments, and Michael Hartmann and Mike Rizzo are great hosts that spurred on our lively discussion and are doing great work helping to re-define the strategic role of MOPs within marketing teams! Be sure to give it a listen! #mops #ABM | Inverta

I continue to be amazed at the variety of #careerpaths that people take into #operations roles. In the latest episode of Ops Cast I had the pleasure of talking with Stephanie Valenti about her #careerjourney and how #MarketingOperations can be a path to #BusinessOperations (#COO) roles. Stephanie has a unique perspective, having worked in #sales, #salesoperations, and #revenueoperations across different industries. She understands the challenges for #MarketingOps professionals and shared her advice about how to build skills and experience that can help elevate your career. Link to the episode in the first comment. #podcast #learning #MOps #MarketingTechnology #Martech #RevenueOps

TATTOOS AT A BUSINESS CONFERENCE?!?! ?? Throwback to MOps-Apalooza 2023, where our friends at EMMIE Collective had us all rolling up our sleeves—literally—for some awesome tattoos! ???? We’re beyond excited to announce that EMMIE Collective is back as a Silver Sponsor for MOps-Apalooza 2024! ?? Last year, they wowed us with their Tattoo Booth, and this year... well, we have no idea what's up their sleeve—but we know it’s going to be something epic! Their partnership has meant the world to us, from co-hosting "Road to MOpza" dinners to throwing unforgettable Popup Parties. EMMIE Collective's leadership is as fun as they are talented, making every event they touch better than the last. Looking forward to more great moments together in Anaheim this November! #MOpsApalooza #MarketingOps #EMMIECollective #Sponsorship #Community #Event

Who's ready for some FUNNNNN!? You gotta get in on this! Join us at MOps-Apalooza to get yours ;)

With the holiday this week, I neglected to tell you about the latest episode of Ops Cast. The #episode dropped earlier this week and our guest was Vivian McCormick. Vivian is a recovering attorney (ok, I made that up) turned #entrepreneur. Naomi Liu, Mike Rizzo, and I talked with Vivian about her journey from practicing law, to advising #startups, to founding a startup. What fascinated us was how similar the challenges she has faced were to those #MarketingOps and #RevenueOps teams face regularly, including: - Limited resources - striking the right balance between #tactical and #strategic work - Unexpected issues - for Vivian this had to do with #brand naming challenges while growing (i.e., #scaling) - Decision-making with limited data - evaluating tradeoffs trying to optimize outcomes It was a fun and enlightening conversation. Thanks to Vivian for sharing with our audience. Link to the episode in the first comment. #podcast #learning #MOPros #MOps #MarketingOperations #RevenueOperations #Martech #Marketing #MarketingStrategy #Rebranding -

I created this code, "LD50Flash," to help you save your virtual ticket to MOps-Apalooza. This year, all sessions will be live-streamed. The code expires at 11:59 PM on September 3. If you see this post before then and want to attend MOps-Apalooza's virtual experience, grab the code and go snag your ticket.