NXT Media Days US

?? Bringing Omnichannel Marketing to the Next Level with DOOH In today’s fragmented media landscape, Digital Out-of-Home (DOOH) is emerging as a game-changer for brands looking to extend their omnichannel reach. But how can advertisers maximize its impact across the entire customer journey? From contextual targeting with geofencing to retargeting DOOH viewers with retail media ads, this panel will dive into the most effective strategies shaping the future of omnichannel marketing. Joining the conversation is Michele Klein Marketing Director for Southern + Northern California at Clear Channel Outdoor. With her expertise in data-driven OOH strategies, she will share insights on how brands can harness real-time analytics to create highly personalized, performance-driven campaigns. Don’t miss this opportunity to learn from the best at #CommerceMediaDaysLA ! ?? May 29 ??Los Angeles ?? Register now: https://lnkd.in/d9X6K7fA #CommerceMedia #DOOH #OmnichannelMarketing #RetailMedia #AdvertisingInnovation

?? Social Commerce & Retail Media: The Perfect Match? ?? As social commerce continues to gain momentum, the intersection with Retail Media Networks (RMNs) presents new opportunities—and challenges. How can brands leverage retailer data while maintaining the seamless, engaging experience that social apps provide? What are the biggest hurdles in measuring incrementality and unifying performance metrics across platforms? At #CommerceMediaDaysLA, we’re diving deep into this conversation with some of the industry’s top experts. Among them, Adolfo Fernández, Global Head of Product Strategy & Operations, Commerce at TikTok, will share his expertise on TikTok’s advertising solutions, native checkout innovations, and how social commerce is shaping the future of digital retail. Don’t miss out on this essential discussion! ?? May 29 ??Los Angeles ?? Secure your spot now: https://lnkd.in/d9X6K7fA #CommerceMedia #RetailMedia #SocialCommerce #TikTok #DigitalRetail

?? NXT Media Days is coming to #LosAngeles! On May 29, the heart of the media and advertising industry will gather in LA for an exclusive day of insights, networking, and innovation. #NXTMediaDaysLA brings together the leading voices shaping the future of Retail Media, Commerce Media and Connected TV Ads in the U.S. Meet our confirmed speakers: ?? Christy Ramroop – Connected Commerce & Retail Media Strategy Lead, Flywheel, an Omnicom Company ?? Aaron Gallagher – Managing Director, Head of Sales, Kinective Media? by United Airlines ?? Nancy McLaughlin – Vice President, Commerce Media, Tinuiti ?? Ankit Patel – SVP of Global Growth, U BEAUTY ?? Glory (Goodman) Linsley – Head of CPG Partnerships, DoorDash Debate topics: What’s driving the next evolution of Commerce Media and CTV Ads? ?? The rise of Retail Media Networks & their impact on brand strategies ?? How airlines, delivery platforms & new verticals are monetizing first-party data ?? The future of ad-funded & performance-driven campaigns ?? Innovation in shopper engagement & omnichannel experiences ??? Secure your spot today! Early Bird tickets available now. ?? https://lnkd.in/d9X6K7fA ?? May 29, 2025 ?? Los Angeles Don’t miss the premier event shaping the future of media, commerce, streaming & advertising!

California isn’t just where trends start—it’s where ad innovation gets real. ???? At?#NXTMediaDaysLAs, we’re bringing together the minds shaping the future of advertising. From advanced segmentation to in-show integrations, here’s what’s shaking up the industry: ?? Ad formats that feel personal, not intrusive. ?? Seamless in-show ad experiences that go beyond the break. ?? Brands building their own ad tech stacks (and why it matters). ?? The challenge of scaling culturally relevant campaigns worldwide. We’ll be discussing all of this at the?#CTVAdDays?panel titled "Made in California: Ad Product and Ad Tech Innovation." It's pure California energy—tech, creativity, and a global mindset redefining how ads connect with audiences. ??? Join us in LA on May 29: https://lnkd.in/d9X6K7fA What’s the next big move in ad tech? Let’s talk.??? ??

Sneak Peek: what awaits you at #NXTMediaDaysLA On May 29, Los Angeles becomes the center of the media and commerce conversation with NXT Media Days LA. Bringing together #CTVAdDaysLA and #CommerceMediaDaysLA, this immersive event offers a deep exploration of the trends shaping the future of advertising, streaming, and consumer engagement. What’s on the agenda? Here’s a glimpse of?our debate topics: - From ad tiers to FAST: the era of ad-supported OTT - The best of two worlds: CTV meets retail media - Made in California: ad product and ad tech innovation - What’s driving the buzz around shoppable media? - Long live live sports! - The rise of digital transit, travel and hospitality media - Boosting omnichannel reach with DOOH - Trends to watch in commerce media - The ad buyers’ perspective This is more than a conference—it’s where industry leaders converge to define the future of media and commerce. Don’t miss your chance to be part of the conversation! Stay tuned for more updates and the opening of ticket sales. Partnership packages available here: https://lnkd.in/d2sG48w5 Organized by Dataxis

Retail media and CTV were once separate worlds—now they are converging to reshape advertising. With retailers leveraging first-party data and CTV offering premium inventory, the opportunities for brands are unprecedented. From shoppable ads to data-driven activation, how are advertisers closing the loop between awareness and conversion? Join us at CTV Ad Days LA to explore this transformation. Panel: The best of two worlds: #CTV meets #retailmedia Debate topics: - Partnership models between retailers and OTTs - Interactive and shoppable TV ads - High-precision data-driven activation and conversion - Closed-loop attribution to track customer journey Save the date: ?? May 29 | Los Angeles See you there!

Reaching consumers at home is one thing. Engaging them on the move is another challenge entirely. As digital out-of-home (DOOH) and in-transit media evolve, advertisers are unlocking new ways to connect with highly engaged, intent-driven audiences in airports, rideshares, hotels, and beyond. But how do brands measure real impact in these environments? And how can first-party data from loyalty programs and booking platforms fuel deep personalization and cross-channel attribution? At Commerce Media Days LA, industry leaders will break down: ?? The power of in-transit media to drive brand awareness and conversions ?? Leveraging loyalty data for hyper-personalized campaigns ?? How upper and lower funnel impact is being measured in travel and hospitality advertising Join us on May 29 for a full day of insights at NXT Media Days LA. What do you think—are brands fully capitalizing on #transit, #transport and #hospitality #media, or is there still untapped potential? Drop your thoughts in the comments.

The streaming wars are just getting started—are you ready? The shift to ad-supported #OTT is no longer just a trend—it’s the new battleground for media, brands, and tech players. As subscription fatigue grows and #FAST platforms rise, the fight for ad dollars in streaming is more intense than ever. But the real challenge? Striking the right balance between monetization, user experience, and technology innovation. At NXT Media Days LA, top industry leaders will break down: ?? How platforms are competing for streaming ad budgets ?? The real challenges of incremental reach in an overcrowded ecosystem ?? Finding the sweet spot for ad load without driving audiences away ?? The latest innovations in ad tech stack development On May 29, the panel "From ad tiers to FAST: the era of ad-supported OTT" will explore the strategies shaping the future of ad-supported streaming. Be part of the conversation at #CTVAdDaysLA, organized by Dataxis and part of the #NXTMediaDaysLA conferences. How do you see the evolution of ad tiers and FAST shaping the industry? Let’s continue the conversation in the comments.

Want to stay updated on the latest news in advertising, media, and consumer trends? We’ve rounded up the top Dataxis' research highlights shaking up the market. Swipe through to check them out! Find the full articles by Dataxis here: https://lnkd.in/djWxr9pV Dataxis Events Calendar: https://lnkd.in/dcZVhMEf #trends #digitalmarketing #media #advertising

The End of #VenuSports and Disney's Bold Pursuit of vMVPD Leadership The ambitious joint venture between Disney, Fox, and Warner Bros. Discovery to launch Venu Sports, a groundbreaking streaming service, has officially come to an end. A lawsuit from Fubo blocked the launch of the platform, which promised to combine linear TV channels, on-demand sports content, and ESPN+ access. But Disney isn’t giving up the game. The company has its sights firmly set on the top of the vMVPD market, currently dominated by YouTube TV. Their latest move? Combining Hulu’s and FuboTV’s live TV assets into a powerful new venture, with Disney owning a commanding 70% stake. While the end of Venu may seem like a setback, it might actually be a blessing in disguise. Questions about its pricing and audience appeal loomed large. Meanwhile, other players like DirecTV are stepping in with new packages and aggregation tools, aiming to redefine how fans experience live sports. Want to dive deeper into Disney’s strategy and what this means for the streaming landscape? Check out our full analysis by Guillaume Perrin, Principal Analyst at Dataxis. ?? Read the article here: https://lnkd.in/d8yxNwcv Your thoughts? Could Disney dethrone YouTube TV? Share your take in the comments!