Brand Amplification ? Thought leadership is a two-way street. Is the slump in Tesla's sales a partial result of Elon Musk's views? He is a vocal conservative. Many of his customers are—or at least have been—left-leaning. "You’re basically driving around a giant red MAGA hat.”
关于我们
Building an institutional client base is a daunting task. The challenge includes a rigorous discipline of creating value-added content and using those insights to frame sales tactics. Steady, not random, approaches to building assets complement the behavioral profile of your investor audience.
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Key West，Florida
- 创立
- 2023
动态
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Dealmakers' Corner ? What can an asset-management company learn about building relationships from a marketing agency? The context is different; the idea is the same. Investor clients often look past return data for more robust engagement. Are you just another skill provider?
Clients Want Agencies to Deliver Industry Expertise, Agility, and Empathy
digiday.com
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Brand Amplification ? Young fund managers must have an exceptional brand to maneuver through objections raised by institutional names. Prospects may just want to do good work that will not get their fired. For new-to-market players, brand building becomes a core function.
B2B’s Brand-Building ‘Renaissance’: Are We Seeing Shift to Emotion and Long Termism?
thedrum.com
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Investor Engagement ? A key to an active dialogue is to demonstrate industry knowledge. But it is best to convey that expertise as a listening response. The risk is that you sound contrived or you seem to be reading from a script. The goal is to create an emotional connection.
'You Can't Be Serious!'...And Other B2B Prospecting Advice
forbes.com