Not Your Story

This is one of the best investments, I have ever made… It keeps compounding. Six years ago, I didn’t believe in therapy. I thought it wasn’t for me… Just another thing people talked about but didn’t really need. Fast forward to today, and it’s one of the most valuable investments I’ve ever made in myself. Also, one of the most valuable investments we made as a business, my partners and I go every 10 days together. Therapy or coaching has made me a better leader, a more empathetic teammate, and has strengthened my most important relationships: Especially with my business partners and my wife. It’s given me tools to handle challenges, protect my mental health, and show up for others in ways I never could before. Here’s the real kicker: Life changes when you’re open to new perspectives. One of the biggest lessons I’ve learned is that it’s okay to change your mind when you experience something new or get better information. Growth comes from unlearning and relearning. Shoutout Rory Nolan from Midnight Marketing for interviewing me on their podcast Not Your Story ! We talked about therapy/coaching and many more relevant topics. Check out the episode. LFG Mid-Day Squares ! #mentalhealth #therapy #grocery #cpg #entrepreneurship

Mid-Day Squares is redefining how brands connect with their audiences through storytelling. Here’s how you can learn from their success building a $100 million chocolate company ?? 1. Document Everything - "Watch us succeed or crash & burn." - Be transparent with your journey. (vulnerability builds trust) 2. Heroes vs. Villains - MDS Underdog vs. Big Chocolate. (David vs Goliath narrative arc) - Who’s the villain in your industry? (raise the stakes with conflict) 3. Celebrate Wins & Losses - Share both successes and failures. - Your audience connects through authenticity. 4. Sell the Journey - Bring your audience along for the ride. - MDS internal goals,"Road to $100M" creates shared ambition. (take them along for the emotional rollercoaster) 5. Blend Humor & Drama - Turn challenges into content. (Lawsuit? Make a diss-track) - Think of your brand content as a repeatable TV Show series. (MDS takes inspiration from Shark Tank & The Kardashians) 6. Build a Community - Let your fans root for your success by sharing the journey. - Involve your audience in your decision-making processes. (let them celebrate the wins together with you) 7. Show Appreciation - Highlight the team behind your success. - Your brand is more than a product. (brand = feeling) Mid-Day Squares shows us that our story is our most powerful tool. - Stories are in our DNA. - Stories are transformational. - Sell your transformation. The most powerful person in the world is the storyteller. Check out our recent episode with Mid-Day Squares' co-founder and Chief Rainmaker Jake Karls (link below ?? ) #storytelling #marketing #cpg

7 lessons from our latest Not Your Story podcast episode with Jake Karls, Chief Rainmaker and co-founder of Mid-Day Squares: 1. Positive momentum compounds. 2. There is no great story without conflict. 3. LinkedIn is a playground for opportunities. 4. Authentic storytelling is the future of marketing. 5. You need a hybrid ground game and digital game. 6. Surround yourself with winners who are ambitious & curious. 7. The best storytellers in the world are in Hollywood, take inspiration. Overwhelmed with the incredible feedback after this episode and I'm grateful to have had this inspiring conversation. Jake is without a doubt one of the best storytellers I've met and if you want to become a better storyteller or communicator in life, I highly suggest you watch this podcast. (Link below in the comments??)

Mid-Day Squares is redefining how brands connect with their audiences through storytelling. Here’s how you can learn from their success building a $100 million chocolate company ?? 1. Document Everything - "Watch us succeed or crash & burn." - Be transparent with your journey. (vulnerability builds trust) 2. Heroes vs. Villains - MDS Underdog vs. Big Chocolate. (David vs Goliath narrative arc) - Who’s the villain in your industry? (raise the stakes with conflict) 3. Celebrate Wins & Losses - Share both successes and failures. - Your audience connects through authenticity. 4. Sell the Journey - Bring your audience along for the ride. - MDS internal goals,"Road to $100M" creates shared ambition. (take them along for the emotional rollercoaster) 5. Blend Humor & Drama - Turn challenges into content. (Lawsuit? Make a diss-track) - Think of your brand content as a repeatable TV Show series. (MDS takes inspiration from Shark Tank & The Kardashians) 6. Build a Community - Let your fans root for your success by sharing the journey. - Involve your audience in your decision-making processes. (let them celebrate the wins together with you) 7. Show Appreciation - Highlight the team behind your success. - Your brand is more than a product. (brand = feeling) Jake Karls Lezlie Karls Nick Saltarelli & the Mid-Day Squares team, take a bow for telling great f****** stories, sharing positivity and great vibes. Mid-Day Squares shows us that our story is our most powerful tool. - Stories are in our DNA. - Stories are transformational. - Sell your transformation. The most powerful person in the world is the storyteller. Want the full breakdown? Check out the carousel ?? _________________ Follow Rory Nolan for more storytelling content. Which tactic resonates with you the most? Drop a comment below ?? Reshare ? if you found this valuable. #storytelling #middaysquares #marketing #cpg

Behind the scenes of our latest Not Your Story episode with Jake Karls, co-founder and Chief Rainmaker of Mid-Day Squares. Catch the full episode as we dive deep into the power of storytelling, vulnerability, and building your brand with authenticity. Listen now ??

"If you’re gonna build a business today get off your ass and go meet people in person." As Jake Karls says, we're craving human connection now more than ever. You can't just win by having a digital presence. You need a ground game. Just like Sam Walton built Walmart from showing up to meet his staff, his customers, tell his story and build relationships, NON STOP! Jake too is heavily invested in the ground game. As Chief Rainmaker for Mid-Day Squares, his job is to make friends and fans for the business. Learn more about his strategy mixing ground game with bold, emotional storytelling in our latest Not Your Story episode: https://lnkd.in/esr25bmR

When Jake Karls started Mid-Day Squares, he didn't just want to sell another chocolate bar. He wanted to build community. ? His secret? Treating the brand like a TV show, complete with behind-the-scenes entrepreneurial drama and raw storytelling. Inspired by the best storytellers in Hollywood, the Kardashians and Shark Tank. People don't just buy products, they buy into stories. So he and his team started documenting everything—the wins, the fails, the entire messy startup journey. 'The good, bad and the ugly'. The result? They weren't just selling chocolate. They were building a community, turning customers into fans by showing the real, unfiltered path of building a business. It just goes to show how far sharing your authentic story can take you. The most powerful person in the world is the storyteller! Check out the full episode now?? Youtube - https://lnkd.in/evBB-xMD Spotify - https://lnkd.in/eevwGr7w Apple Podcasts - https://lnkd.in/e69Ky_7P

The most powerful person in the world is the storyteller. In this episode we sit down with Jake Karls, the co-founder and Chief Rainmaker of Mid-Day Squares, a chocolate brand, that’s shaking up the $140B chocolate industry. Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama. In this episode you'll learn: - Why storytelling is the future of marketing. - Mid-Day Squares storytelling inspiration from Hollywood. - The importance of a hybrid digital game and ground game. And much more! Watch now: https://lnkd.in/eqs36qgP

"The future of all marketing is going to be who is the best storyteller and who does it authentically will win the game" - Jake Karls In this episode, I sit down with the Chief Rainmaker and co-founder of Mid-Day Squares. A chocolate brand that’s shaking up the $140B chocolate industry. How? With BOLD, emotional storytelling. Jake shares: - Why storytelling is the future of marketing. - Mid-Day Squares storytelling inspiration from Hollywood. - The importance of a hybrid digital game and ground game. And much more!! If you want to become a better storyteller for your business, personal brand or generally become a better communicator in life, there are so many actionable lessons to take from this conversation. Comment 'story' and I'll send you a full breakdown of Mid-Day Squares' storytelling strategy. Let me know what you think of the episode? ??

Liquid Death have built a billion dollar brand selling water in a can. Their packaging, positioning and branding have disrupted the saturated bottled water market. They’ve built an empire by prioritizing entertainment over traditional corporate marketing. Proof that bold differentiation, branding, and engaging content can disrupt even the most crowded industries. Search 'Not Your Story' in Youtube, Spotify or Apple Podcasts to check out the full episode. #marketing #innovation #liquiddeath #murderyourthirst