"AI is on a collision course with marketing, sales, and customer service" Thank you Akash Pathak for sharing your thought leadership on this expansive topic. See more of Akash's insights below. #AI #Marketing
Helping Senior Leaders Drive Growth and Marketing Modernization | Marketing Consultant & Fractional Leader | Board Member
Another Set of Lessons from Marketing Execs on AI ?? AI is on a collision course ??? ?? with marketing, sales, and customer service Several weeks ago, I was in San Francisco ?? with senior marketers and Northwestern University Where I led a half-day workshop on the future of marketing in an AI era??? We explored how AI is not just a tool but a force???? That’s redefining how we connect, create, and compete Northwestern University Medill School Professors, adjuncts (that's me ?? ) and marketing professionals? Debated and collaborated against global needs to develop new solutions??? An example of how timely it is right now to define your business strategy for AI Was how the conversation went almost 2X as long as anticipated?? ?? Transformation isn’t just tech—it’s cultural. Embracing change is crucial for growth as AI becomes central to how we work and engage with audience ?? Set your Global and Local AI roadmaps in motion, building on key opportunities for both to test/learn/scale into AI + Marketing asap is critical ?? Balance innovation and risk, watch out for ethical AI practices, overcoming biases, and guarding against hallucinations ------------ Reach out to discuss ?? ? Follow & Subscribe for more?? ?? Growth Amplifier ??? Insights on Business and Personal Growth Subscribe: https://lnkd.in/gqT5iKXb